welcomes new customers with an automatic message
Configured time: 0Segmented communication that strengthens relationships and drives repeat purchases
My+StorePEDROSA uses automations and segmentation to engage customers and optimize sales on a multi-brand marketplace.
Summary: Improved communication with customers, recovery of sales opportunities, reduced manual work managing messages, customers better informed about their orders, and creation of a consistent flow to encourage repeat purchases.
A feature connected to the customer's real workflow.
My+StorePEDROSA is a business club offering a variety of products across multiple categories, focused on savings for consumers interested in personal care, fashion and promotional items. The site operates as a multi-brand marketplace with a diverse catalog that caters to different customer profiles. Engage new customers, recover abandoned carts, inform about orders, encourage repurchases and request reviews to strengthen relationships and increase loyalty.
Use of automations configured to send welcome messages, order confirmation and update messages, abandoned cart recovery, incentives for first purchase and repurchase with a coupon, and requests for reviews after the shopping experience. Campaigns are segmented by tags to send specific messages to audiences such as new customers, at‑risk customers and recent buyers, avoiding generic communication and spam.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
creates repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep engagement in a marketplace with a diverse catalog by avoiding generic communications that may be perceived as spam, while recovering lost sales from abandoned carts and encouraging repeat purchases across a varied audience. Implement message automations for different moments of the customer journey, combined with tag-based segmentation that allows sending targeted campaigns to specific audiences, ensuring relevance and avoiding spam.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Configured time: 0asks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Configured time: 0re-engage customers after purchase with return incentives
Configured time: 7Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens em momentos estratégicos da jornada do cliente
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
messages include welcome, cart recovery, order confirmation and update, purchase incentive and review request
This step keeps service, sales, campaign or support connected to the conversation history.
04
campaigns are personalized for different customer profiles
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
automation reduces manual effort and keeps communication constant
mensagens personalizadas geram maior engajamento e fidelização
ecommerce platform integration simplifies data management
Expand the use of segmentation to new customer profiles, test new automations focused on exclusive offers, and explore additional integrations to enrich the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.