Intelligent automation for engagement and repeat purchases in footwear retail

Outlet GR uses automations and segmentation to improve communication and boost sales of sneakers and apparel.

Footwear Automação Segmentation Recuperação de carrinho Repurchase Shipping update

Summary: Reduce manual work with automated communication, recover sales opportunities, better organize campaigns by segments, and keep the customer informed throughout the entire purchase process.

A feature connected to the customer's real workflow.

Outlet GR is a physical and online store in Goiânia offering more than 200 models of sneakers and clothing, with fast delivery across Brazil. The main focus is on selling footwear, especially sneakers, serving consumers of casual and sports fashion. Improve customer relationships, increase sales conversion, and encourage repeat purchases through segmented communications and intelligent automations.

The program uses automations configured for abandoned cart recovery, first-purchase incentives, repurchase with coupon, shipping updates, pending payment reminders, and order confirmation. Campaigns are segmented by tags for different audiences—such as new customers, at-risk, inactive, and recent buyers—to avoid generic messages and spam.

01 recover customers who abandoned the cart

02 encourage the first purchase

03 activate repurchase with coupon

04 keeps customers informed about shipping and payment

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Keep customer engagement high in a competitive market, reduce cart abandonment, and create an effective repurchase cadence without overwhelming customers with irrelevant messages. Implement automations via WPP Marketing that recover customers who abandoned carts, encourage first purchases, trigger repurchase with coupons, and keep customers informed about order and payment statuses, all segmented for specific audiences.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First-purchase incentive Repurchase with coupon Atualizacao de envio Payment pending Confirmacao de pedido Customer segmentation

Recuperacao de carrinho abandonado

recover customers who started a purchase but didn’t finish

Configured time: 60

First-purchase incentive

engages the customer at the moment they show interest

Active automation

Repurchase with coupon

re-engage customers after purchase with return incentives

Configured time: 7

Atualizacao de envio

keeps the customer informed about shipping and tracking

Active automation

Payment pending

reminds customers about orders not yet paid

Active automation

Confirmacao de pedido

automatically confirms approved orders

Active automation

Segmentation: use labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.

automation for abandoned cart recovery sent after 60 minutes The company quickly understands where WhatsApp fits into the journey.

first-purchase incentive for customers who show interest This step keeps service, sales, campaign or support connected to the conversation history.

send coupon for repurchase 7 days after purchase This step keeps service, sales, campaign or support connected to the conversation history.

automatic update on shipping and tracking This step keeps service, sales, campaign or support connected to the conversation history.

pending payment reminder for unpaid orders This step keeps service, sales, campaign or support connected to the conversation history.

automatic confirmation of approved orders This step keeps service, sales, campaign or support connected to the conversation history.

tag-based segmentation for different audiences This step keeps service, sales, campaign or support connected to the conversation history.

Next steps for setup.

Segmentation prevents spam and increases message relevance

automação reduz trabalho manual e agiliza comunicação

Keeping the customer informed improves experience and trust

targeted campaigns create an effective repurchase cadence

Assess expanding audience segments to new customer profiles, incorporate targeted mass campaigns for seasonal promotions, and enhance integrations for collecting reviews and post-sale support.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

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