recover customers who started a purchase but didn’t finish
Active automationIntegrated automation to improve experience and engagement for gourmet chocolate customers
Kaê Chocolates uses automations and segmentation to reach customers with personalized messages and recover abandoned carts.
Summary: Operational improvement in customer communication, recovery of potential sales through abandoned carts, reduction of manual work in support, keeping customers informed about their orders and payments, and efficient organization of segmented campaigns that encourage repeat purchases.
A feature connected to the customer's real workflow.
Kaê Chocolates is an online store specializing in a variety of chocolates, including limited editions, intense, milk and white chocolates, as well as kits and a subscription club, with shipping across Brazil. The target audience is chocolate consumers and sweet lovers seeking gourmet and exclusive products. Improve customer relationships through automated and segmented messages, recover potential sales from abandoned carts, and keep consumers informed about their orders and payments.
Kaê Chocolates uses automations configured on the WPP Marketing platform, including abandoned cart recovery, first-purchase incentives, shipping updates, pending payment reminders and automatic order confirmation. It also segments its audience using tags to send targeted campaigns to groups such as new customers, at-risk customers, inactive customers and recent buyers, avoiding generic communication or spam.
01
recuperação de oportunidades de venda
02
reduction of manual work in customer service
03
keeping customers informed about order and payment status
04
creation of repurchase cadence
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged in an online gourmet chocolate shop by avoiding generic messages and ensuring customers are informed about their orders, payments and repurchase opportunities while recovering abandoned carts. Implement automations in WPP Marketing for automated, segmented messages that combine cart recovery, purchase incentives, shipping updates, payment reminders and order confirmations. Use tag-based segmentation to avoid spam and target specific campaigns to distinct audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
engages the customer at the moment they show interest
Active automationkeeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
Recent use: Cart Created: recurring use
Recent use: Order Shipping: recurring use
Recent use: Order Paid: recurring use
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for abandoned cart recovery
The company quickly understands where WhatsApp fits into the journey.
02
Incentive for first purchase via segmented messages
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic updates on order shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic reminder for pending payment
This step keeps service, sales, campaign or support connected to the conversation history.
05
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
06
Segmentação do público por etiquetas para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e spam
Automação reduz trabalho manual e melhora eficiência
Personalized messages increase engagement
Keeping customers informed increases satisfaction
Evaluate activating the welcome automation for new customers, expand the use of targeted campaigns to additional audiences, and continuously monitor engagement to adjust communication strategies.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.