recover customers who started a purchase but didn’t finish
Configured time: 60Efficient engagement with automations and intelligent segmentation
Poisonheartshoes uses automations and segmentation to improve communication and the experience in its women's footwear e-commerce.
Summary: Helps recover sales opportunities, keeps customers informed throughout the purchase process, reduces the team’s manual work, and organizes campaigns by segments to promote relevant, personalized communication.
A feature connected to the customer's real workflow.
Poisonheartshoes is an Argentine online store specializing in women's footwear, offering sandals, boots, sneakers and apparel accessories with promotions such as 2x1, online payment and free shipping nationwide. Improve customer engagement, recover abandoned carts, keep customers informed about their orders and payments, and avoid generic communications through intelligent segmentation.
Use of automations configured for abandoned cart recovery, shipping updates, pending payment reminders and automatic order confirmations. Campaigns are sent to audiences segmented by tags, such as new customers, at-risk, inactive and recent buyers, avoiding spam and increasing message relevance.
01
recuperação de carrinho abandonado
02
automatic shipping update
03
automatic order confirmation
04
lembrete de pagamento pendente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, recover customers who abandoned their carts, keep customers informed about their orders and payments, and create a repurchase cadence for a segmented audience. Implement automations for cart recovery, shipping updates, order confirmation, and pending payment reminders, combined with segmented campaigns that send specific messages to different customer groups, optimizing engagement and reducing manual work.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation to recover customers who abandoned the cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of shipping and tracking updates
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
Reminders for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
05
Segmentação de público por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
06
Evita envio de mensagens genéricas e spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Smart segmentation increases the relevance of communication
Automation reduces manual work and speeds up processes
Keeping the customer informed improves experience and trust
Targeted campaigns prevent brand fatigue from spam
Expand targeting with new criteria based on purchase behavior and interactions, and explore new automations for repurchase and product review to further strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.