recovers customers who started but did not complete a purchase
Configured time: 60Efficient engagement with automation and smart segmentation
Poisonheartshoes uses automation and segmentation to improve communication and experience in women's footwear e-commerce.
Summary: Helps recover sales opportunities, keeps customers informed during the purchase process, reduces manual work for the team, and organizes campaigns by segments, promoting relevant and personalized communication.
A feature connected to the client's real routine.
Poisonheartshoes is an Argentine online store specializing in women's footwear, offering sandals, boots, sneakers, and clothing accessories with promotions such as 2-for-1, online payment, and free shipping nationwide. Improve customer engagement, recover abandoned carts, keep customers informed about their orders and payments, and avoid generic communications through smart segmentation.
Use of automations configured for recovering abandoned carts, updating shipping, reminding of pending payments, and automatic order confirmation. Campaigns are sent to segmented audiences by tags, such as new customers, at-risk, inactive, and recent buyers, avoiding spam and increasing message relevance.
01
recuperação de carrinho abandonado
02
automatic shipping update
03
Automatic order confirmation
04
lembrete de pagamento pendente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, recover customers who abandoned their carts, keep customers informed about their orders and payments, and create a repurchase cadence for a segmented audience. Implementation of automations for cart recovery, shipping updates, order confirmation, and pending payment reminders, combined with segmented campaigns that send specific messages to different customer groups, optimizing engagement and reducing manual work.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation to recover customers who abandoned the cart
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Reminders for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Segmentação de público por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Evita envio de mensagens genéricas e spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Smart segmentation increases communication relevance
Automation reduces manual work and streamlines processes
Informing the customer improves experience and trust.
Targeted campaigns prevent brand wear from spam
Expand segmentation with new criteria based on purchase behavior and interactions, as well as explore new automations for repurchase and product review to further strengthen customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.