welcomes new customers with an automatic message
Active automationAutomation and segmentation for an efficient rent-to-own marketplace
URBANOX uses automations and segmentation to communicate with customers in a personalized way on a rent-to-own marketplace.
Summary: Reduction of manual work in communication, better organization of campaigns by segment, improved customer experience with clear and timely information, and strengthened relationships with distinct marketplace audiences.
A feature connected to the customer's real workflow.
URBANOX is an online marketplace offering technology, furniture and fashion with a rent-to-own system, focused on the South African market, providing flexible payments for a modern lifestyle. Improve communication with customers at different stages of the funnel, ensuring clear information about orders, shipping and delivery, and welcome new customers in a personalized way.
Use of automations configured to automatically send welcome messages, order confirmations and shipping updates, integrated with the Wix platform. Audience segmentation by tags to avoid generic communication, directing specific messages to new customers, at-risk customers, inactive customers and recent purchasers.
01
Personalized welcome for new customers
02
Automatic order confirmation
03
Continuous updates on shipping and tracking
04
Segmented communication that avoids spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication in a multi-segment marketplace with a rent-to-own system, avoiding generic messages and keeping the customer informed about order and shipping status. Implement automations for welcome messages, order confirmation and shipping updates, combined with advanced tag-based segmentation to send specific messages to distinct audiences, integrated with the Wix platform.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends automatic messages for welcome, order confirmation and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation separates audiences for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with Wix platform keeps data synchronized
This step keeps service, sales, campaign or support connected to the conversation history.
04
Messages targeted to audiences such as new customers, inactive customers, and recent buyers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and improves engagement
Automation reduces operational effort and improves agility
Integration with ecommerce platform is essential for efficiency
Clear communication about order status increases customer satisfaction
Expand the use of segmentation for repurchase and review campaigns, and integrate new support features to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.