automatically welcome new customers with message
Active automationAutomation and segmentation for an efficient rent-to-own marketplace
URBANOX uses automation and segmentation to communicate with customers in a personalized way in the rent-to-own marketplace.
Summary: Reducing manual work in communication, better organization of campaigns by segment, improved customer experience with clear and timely information, and strengthening relationships with different audiences of the marketplace.
A feature connected to the client's real routine.
URBANOX is an online marketplace that offers technology, furniture, and fashion with a rent-to-own system, focused on the South African market, providing flexible payments for a modern lifestyle. Improve communication with customers at different stages of the funnel, ensuring clear information about orders, shipping, and receipt, as well as welcoming new customers in a personalized way.
Use of automations configured for automatic sending of welcome messages, order confirmation, and shipping updates, integrated with the Wix platform. Segmentation of audiences by tags to avoid generic communication, directing specific messages to new customers, at-risk customers, inactive customers, and recent buyers.
01
Personalized reception of new customers
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Confirmação automática de pedidos
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Ongoing updates on shipping and tracking
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Segmented communication that avoids spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication in a multi-segmented marketplace with a rent-to-own system, avoiding generic messages and keeping the customer informed about order and shipping status. Implementation of automations for welcomes, order confirmation, and shipping updates, combined with advanced segmentation by tags to send specific messages to different audiences, integrated with the Wix platform.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends automatic messages for welcomes, order confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags separates audiences for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Integration with Wix platform keeps data synchronized
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Targeted messages for audiences such as new customers, inactive customers, and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces operational effort and improves agility
Integration with e-commerce platform is essential for efficiency
Clear communication about order status increases customer satisfaction
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new support features to further enhance the customer experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.