Integrated automation for customer engagement and recovery pre-open

Pre-launch fashion store uses automations and targeted campaigns to engage customers and recover abandoned carts.

Fashion and accessories Marketing automation Segmentation Mass campaigns Recuperação de carrinho Order confirmation

Summary: Helps recover sales opportunities, reduces manual work with automated messages, keeps customers informed, and creates a communication cadence aligned with the store launch.

A feature connected to the client's real routine.

Online store called El Brebaje de la Bruja in pre-launch, focused on fashion and accessories segment, with password-protected site and no detailed product descriptions, aiming to structure efficient communication for the launch. Engage new customers, encourage first purchase, recover abandoned carts, and automatically confirm orders to ensure a smooth and personalized experience from the start.

Use of configured automations to send automated welcome messages, abandoned cart recovery, first purchase encouragement, and order confirmation, combined with segmented mass campaigns for different customer profiles, avoiding generic messages and spam.

01 Abandoned cart recovery

02 Engajamento de novos clientes

03 Order confirmation automation

04 Incentivo à primeira compra

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Prepare communication for a pre-launch store without detailed product information, ensuring engagement and recovery of potential customers, avoiding generic messages and spam. Implementation of marketing automations focused on different moments of the customer journey and segmented campaigns for specific audiences, even with limited available information, ensuring relevant and organized communication.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Recuperacao de carrinho abandonado First purchase incentive Confirmacao de pedido Bulk messages Customer Segmentation

Welcome for new clients

automatically welcome new customers with message

Active automation · with medium

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Active automation · with medium

First purchase incentive

Stimulates the customer when they show interest

Active automation · with medium

Confirmacao de pedido

Automatically confirm approved orders

Active automation · with medium

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses segmented audiences to send more relevant campaigns, such as new, at-risk, inactive, recent, and top customers

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation sends a welcome message to new clients The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Recuperação automática de carrinhos abandonados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Send incentives at the moment of customer interest The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Confirmação automática de pedidos aprovados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Segmented mass campaigns for specific audiences Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Next steps in the setup.

Importância da segmentação para evitar comunicação genérica

Automation reduces manual work and increases efficiency

Personalized messages improve engagement even in the initial phase

Integration with platform facilitates automated flow

Monitor the performance of automations and campaigns after the official launch, adjust segmentations according to the real customer profile, and expand automations for delivery and pending payment notifications.

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