welcomes new customers with an automatic message
Active automation · with mediaIntegrated automation for customer engagement and recovery during pre-opening
A fashion store in pre-launch uses automations and segmented campaigns to engage customers and recover abandoned carts.
Summary: Helps recover sales opportunities, reduces manual work with automated messages, keeps customers informed, and creates a communication cadence aligned with the store launch.
A feature connected to the customer's real workflow.
Online store named El Brebaje de la Bruja in pre-launch, focused on fashion and accessories, with a password-protected site and no detailed product descriptions, aiming to set up effective communication for the launch. Engage new customers, encourage first purchases, recover abandoned carts and confirm orders automatically to ensure a smooth, personalized experience from the start.
Use of automations configured to send automatic messages for welcome, abandoned cart recovery, first-purchase incentives and order confirmation, combined with segmented mass campaigns for different customer profiles, avoiding generic messages and spam.
01
Abandoned cart recovery
02
Engajamento de novos clientes
03
Order confirmation automation
04
Incentivo à primeira compra
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Prepare communication for a store in pre-launch with no detailed product information, ensuring engagement and recovering potential customers while avoiding generic messages and spam. Implement marketing automations focused on different moments of the customer journey and targeted campaigns for specific audiences, even with limited information available, ensuring relevant and organized communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automation · with mediaengages the customer at the moment they show interest
Active automation · with mediaautomatically confirms approved orders
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use segmented audiences to send more relevant campaigns, such as new customers, at-risk customers, inactive customers, recent buyers and top customers
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automation sends welcome message to new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
Recuperação automática de carrinhos abandonados
This step keeps service, sales, campaign or support connected to the conversation history.
05
Sending incentive at the moment of customer interest
This step keeps service, sales, campaign or support connected to the conversation history.
06
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
07
Targeted bulk campaigns for specific audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
Next steps for setup.
Importância da segmentação para evitar comunicação genérica
Automation reduces manual work and increases efficiency
Personalized messages improve engagement even at an early stage
Integration with platform streamlines the automated flow
Monitor the performance of automations and campaigns after the official launch, adjust segmentations according to the profile of real customers, and expand automations to shipping notifications and pending payment alerts.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.