welcomes new customers with an automatic message
Active automationSegmented communication to strengthen the community and increase donations
Association that uses automations and segmentation to support families and organize charity events.
Summary: Improved organization of campaigns and events, greater communication efficiency, reduced manual work, and strengthened relationships with families and donors.
A feature connected to the customer's real workflow.
Nonprofit organization that supports families and children with disabilities by organizing fundraising events and donations, focused on efficient, segmented communication for different audiences. Keep families and donors informed, strengthen engagement, and streamline the organization of charitable events.
Use automations for welcome messages, order confirmation and shipping updates, plus tagging-based segmentation to target specific campaigns to audiences such as donors and beneficiary families.
01
reduce manual work with automations
02
segmented communication prevents spam
03
donor engagement maintenance
04
clear, up-to-date information for families
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage different audiences in a personalized way, keeping them informed and motivated to participate and contribute to the cause without overwhelming them with irrelevant messages. Implement automations configured to welcome new contacts, update on shipments and confirm orders, combined with segmentation that enables targeted and relevant campaigns for each group.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
message automation for welcomes, confirmation and updates
The company quickly understands where WhatsApp fits into the journey.
02
label-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
integration with Wix platform for simplified management
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation is essential to avoid generic communication
automation reduces manual effort and increases efficiency
relevant messages strengthen relationships with your audience
Expand the use of segmentation for new campaigns, explore additional integrations to optimize processes, and increase community engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.