welcomes new customers with an automatic message
Active automationAutomation and segmentation for qualified engagement
VinoRosso uses automations and segmentation for personalized communication, valuing Brazilian wine culture.
Summary: Helps keep customers informed at every stage of the purchase, reduces the team's manual work, and creates a communication cadence that strengthens relationships with different customer segments.
A feature connected to the customer's real workflow.
VinoRosso offers curated Brazilian wines that highlight small producers and traditional wineries, focusing on experiences that connect people through the culture and passion for wine. Its target audience includes wine lovers, alcoholic beverage consumers, and those interested in culture and gastronomy. Keep customers informed about orders, shipping, and welcomes, and engage segmented audiences to avoid generic communication and spam.
Use automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation to send specific messages to groups like new customers and recent buyers.
01
recepciona novos clientes com mensagens automatizadas
02
automatically confirms approved orders
03
keeps customers informed about shipping and tracking
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure relevant, personalized communication for different customer profiles, avoiding generic messages and maintaining engagement without overwhelming the audience. Implement automations configured to welcome new customers, confirm orders and provide shipping updates, as well as segmentation that allows sending specific messages to distinct audiences, ensuring relevance and efficiency.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para públicos específicos
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending personalized messages according to the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation improves communication relevance
automation reduces manual effort and increases efficiency
mensagens personalizadas fortalecem o relacionamento
integration with e-commerce simplifies processes
Expand the use of segmentation for repurchase and review campaigns, and explore new automations for customer support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.