Intelligent automation for engagement and repurchase of artisanal customers

Sevamate uses automation and segmentation to recover carts, encourage first purchases, and stimulate repurchase.

Home and decor Automação Segmentation Recuperação de carrinho Repurchase Purchase incentive

Summary: Helps recover sales opportunities, reduces manual communication work, keeps customers informed, and creates an efficient repurchase cadence, strengthening customer loyalty.

A feature connected to the client's real routine.

Sevamate is an Argentine online store that sells handcrafted algarrobo mates, offering customization and gift combos, focused on consumers seeking artisanal products for daily use and decoration. Recover customers who abandoned their cart, stimulate the first purchase, and encourage repurchase with coupons, keeping the customer engaged and increasing loyalty.

Active automation sends targeted messages to specific audiences, such as cart abandoners, new interested parties, and recent buyers, avoiding spam and generic communication.

01 Abandoned cart recovery

02 Incentivo à primeira compra

03 Repurchase stimulation with coupons

04 Segmented and personalized communication

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain close relationships with customers in an artisanal segment and avoid generic communications that may be perceived as spam, as well as recover lost sales and stimulate repurchase. Implementation of automations configured for cart recovery, first purchase incentive, and repurchase with coupons, with segmentation that identifies customer profiles for targeted sending.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 7

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

Identification of audiences by segmented tags The company quickly understands where WhatsApp fits into the journey.

Automatic sending of specific messages to each audience The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Recovery of customers who abandoned their cart within 60 minutes The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Sending incentives to new interested customers The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Activation of repurchase with coupon after 7 days of purchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentação evita comunicação genérica e spam

Automação reduz esforço manual e aumenta eficiência

Mensagens personalizadas melhoram o engajamento

Ecommerce integration facilitates campaign management

Expand the use of segmentations for new audiences, test segmented mass campaigns, and integrate new functionalities for customer support and evaluation.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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