welcomes new customers with an automatic message
Active automation · with mediaAutomation and segmentation for personalized engagement in luxury photography
Melih Lapanta Photography uses automations and segmentation for personalized communication with luxury wedding clients.
Summary: Reduction of manual work in onboarding new customers, maintaining a personalized initial contact, strengthening the relationship and preserving the brand's premium image.
A feature connected to the customer's real workflow.
Melih Lapanta Photography is a luxury wedding photography and videography service based in Turkey, focused on capturing unique moments with artistic and emotional quality for brides, grooms, and couples seeking premium experiences. Welcome new clients with automated messages to strengthen the initial relationship and provide a personalized experience from the first contact.
Use of automation configured to automatically send welcome messages to new customers, with tag-based segmentation to avoid generic communication and ensure message relevance.
01
Recepção automatizada de novos clientes
02
Personalized and segmented communication
03
Redução de trabalho manual
04
Strengthening the initial relationship
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication with clients of a highly specialized service, avoiding generic messages that could harm the image of exclusivity and service quality. Implement welcome message automation via WPP Marketing, with tagging-based segmentation for different customer profiles, ensuring each audience receives appropriate and relevant communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages automatically
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação por etiquetas separa públicos para mensagens direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
03
Avoid generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
04
Messages aligned with the customer's profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for relevant communication in luxury services
Automation reduces manual effort and maintains service quality
Personalized communication strengthens the perception of exclusivity
Expand the use of segmentation to other relationship campaigns, such as messages for at-risk customers or to encourage repurchase of albums and prints, broadening the cadence of personalized communication.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.