automatically welcome new customers with message
Active automation · with mediumAutomation and segmentation for personalized engagement in luxury photography
Melih Lapanta Photography uses automation and segmentation for personalized communication with luxury wedding clients.
Summary: Reducing manual work in welcoming new clients, maintaining personalized initial contact, strengthening relationships, and preserving the brand's premium image.
A feature connected to the client's real routine.
Melih Lapanta Photography is a specialized service in luxury wedding photography and videography located in Turkey, focused on capturing unique moments with artistic and emotional quality for couples seeking premium experiences. Welcoming new clients with automated messages to strengthen the initial relationship and provide a personalized experience from the first contact.
Use of automation configured to automatically send welcome messages to new clients, with segmentation based on tags to avoid generic communication and ensure message relevance.
01
Recepção automatizada de novos clientes
02
Personalized and segmented communication
03
Redução de trabalho manual
04
Strengthening of the initial relationship
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient communication with clients of a highly specialized service, avoiding generic messages that could harm the image of exclusivity and quality of the service. Implementation of welcome message automation via WPP Marketing, with segmentation by tags for different client profiles, ensuring each audience receives appropriate and relevant communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation automatically sends welcome messages
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação por etiquetas separa públicos para mensagens direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Avoids generic communication and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Messages aligned with the client's profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential for relevant communication in luxury services
Automation reduces manual effort and maintains service quality
Personalized communication strengthens the perception of exclusivity
Expand the use of segmentation to other relationship campaigns, such as messages for at-risk clients or to stimulate re-purchase of albums and prints, increasing the cadence of personalized communication.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.