engages the customer at the moment they show interest
Configured time: 0Automation and segmentation for personalized communication in fashion
Nay Store uses automation and segmentation to encourage the first purchase and avoid generic messages.
Summary: Helps spark initial conversion, reduces manual communication work, and keeps the target audience engaged with relevant messages.
A feature connected to the customer's real workflow.
Online store that sells fashion and apparel products, including seasonal collections and swimwear, with online payment and delivery across Brazil. Target audience comprised of online fashion consumers, men and women interested in clothing. Encourage customers who show interest to make their first purchase, avoiding generic messages and spam.
Active automation that sends personalized messages when the customer shows interest, using tag-based segmentation to separate audiences and campaigns.
01
Estimula a primeira compra
02
Avoid generic communication and spam
03
Tag-based segmentation for targeted campaigns
04
Reduz trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage potential customers with personalized messages to encourage their first purchase without sending generic communication or spam. Implement a first-purchase incentive automation with tag-based segmentation to enable targeted and efficient outreach.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Identificação do interesse do cliente
The company quickly understands where WhatsApp fits into the journey.
02
Automatic sending of a personalized message
This step keeps service, sales, campaign or support connected to the conversation history.
03
Tag-based segmentation to separate audiences
This step keeps service, sales, campaign or support connected to the conversation history.
04
Targeted and relevant communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação aumenta a relevância da comunicação
Automação reduz esforço manual e aumenta eficiência
Mensagens personalizadas melhoram o engajamento inicial
Expand the use of automations to other stages of the buying cycle, such as repurchase and review, and explore targeted campaigns for specific audiences.
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