welcomes new customers with an automatic message
Configured time: 0Intelligent targeting for personalized communication in fashion and accessories
OKL Ribeiro uses WPP Marketing for welcome automation and segmentation, avoiding spam and improving customer relationships.
Summary: Improved communication with customers, recovery of sales opportunities, reduction of manual work in campaign management, and maintenance of an organized and efficient repurchase cadence.
A feature connected to the customer's real workflow.
OKL Ribeiro is an online store offering a variety of casual fashion products and accessories, such as custom t-shirts, hoodies, caps, backpacks, watches and other items. The target audience is consumers interested in casual fashion and accessories who seek convenience in online shopping and payment. Improve customer relationships through personalized, segmented communication to avoid generic messages and spam, and welcome new customers with automated messages.
Use automation to send welcome messages to new customers and segment audiences with tags to target specific campaigns according to customer profiles and behavior, such as new customers, at-risk, inactive, and recent purchasers.
01
recepciona novos clientes automaticamente
02
evita comunicação genérica e spam
03
organiza campanhas por segmentos
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close, relevant relationship with customers in a competitive market by avoiding generic messages that may be perceived as spam and ensuring each audience receives communications suited to their profile. Implement welcome automation for new customers and use tag-based segmentation to organize targeted campaigns, ensuring messages are relevant and personalized according to customer behavior and profiles.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagem de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are sent to segmented groups according to profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
04
integration with e-commerce platform streamlines order and payment flow
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation is essential to avoid spam and increase message relevance
automation reduces manual effort and improves efficiency
personalization strengthens customer relationships
e-commerce integration is essential for seamless communication
Expand the use of segmentation to include specific messages for abandoned cart, repurchase and review requests, and integrate automated support to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.