welcomes new customers with an automatic message
Active automationSegmented communication and automations that keep customers informed
Bulkora uses WPP Marketing automations and segmentation to improve customer communication and experience.
Summary: Helps recover opportunities, reduces manual work, keeps customers informed, and creates personalized communication cadence based on the customer's profile.
A feature connected to the customer's real workflow.
Bulkora offers products for home, work, and everyday use, operating in retail and wholesale with shipping throughout Brazil, focusing on backpacks, suitcases, office items, mugs, and bottles. Improve communication with customers, automate processes, and avoid sending generic messages, increasing efficiency and customer experience.
Use automations to welcome new customers, confirm orders and provide shipping updates, as well as to segment audiences for specific campaigns, such as new customers, at-risk, inactive, and recent buyers.
01
automação de mensagens para boas-vindas, confirmação e atualização de envio
02
segmentação para evitar comunicação genérica e spam
03
improvement in customer experience
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage efficient communication with different customer profiles, avoiding generic messages and keeping the customer always informed about order status. Implement automations for welcome messages, order confirmation, and shipping updates, combined with audience segmentation for targeted campaigns via WPP Marketing.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automation sends automatic messages for new customers, orders, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
segmentation separates audiences by tags for specific campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
campaigns are sent to segmented groups, avoiding generic messages
This step keeps service, sales, campaign or support connected to the conversation history.
04
integração com plataforma de e-commerce para atualização automática de status
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and improve engagement
automação reduz trabalho manual e mantém clientes informados
e-commerce integration makes real-time updates and communication easier
personalized communication strengthens relationships and can increase repeat purchases
Expand the use of targeted campaigns for new profiles, integrate new repurchase and review features to strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.