automatically welcome new customers with message
Active automationSegmented communication and automations for app testing environment
Wayne Interprises uses automation and segmentation to manage communication with developers and testers in a digital testing environment.
Summary: Reducing manual work in communication, keeping clients informed and engaged, organizing campaigns by segments, and creating a message cadence that supports opportunity recovery and loyalty in the testing environment.
A feature connected to the client's real routine.
Online staging store for app store testing environment, focused on digital products and software, serving app developers and software testers. Maintain efficient, segmented, and automated communication to receive, inform, recover, and retain users in the testing environment.
Use of multiple automations configured for different moments of the customer journey, such as welcome, abandoned cart recovery, order confirmation, shipping update, payment reminder, cancellation, and review request. Tag-based segmentation avoids generic communication, directing specific messages to audiences like new customers, at-risk customers, and recent buyers.
01
Recepção automatizada de novos clientes
02
Abandoned Cart Recovery
03
Automatic order confirmation and updates
04
Lembretes de pagamento pendente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage automated communication for a segmented audience in a digital testing environment, avoiding generic messages and maintaining engagement of developers and testers. Implementation of automations configured for different triggers and moments of the customer journey, combined with tag segmentation to send specific and relevant messages, ensuring efficient and organized communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens support channels
Active automationRequest review after the purchase experience
Configured time: 7recovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automationactivates customers post-purchase with return incentives
Configured time: 7Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation configured for different events in the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Segmentation by tags to separate audiences and campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Envio de mensagens específicas para públicos segmentados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic welcome, recovery, confirmation, and review messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automatic updates on order and payment status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz esforço manual e aumenta eficiência
Personalized communication is essential for a technical audience
Organizing campaigns by segments facilitates management
Explore segmented mass campaigns to expand reach without losing personalization, integrate new support and evaluation features to enhance user experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.