welcomes new customers with an automatic message
Active automationSegmented messaging and automations for app testing environment
Wayne Interprises uses automations and segmentation to manage communication with developers and testers in a digital testing environment.
Summary: Reduction of manual work in communication, keeping customers informed and engaged, organizing campaigns by segments, and creating a message cadence that supports opportunity recovery and retention in the testing environment.
A feature connected to the customer's real workflow.
Certification online store for app store testing environment, focused on digital products and software, serving app developers and software testers. Maintain efficient, segmented and automated communication to welcome, inform, recover and retain users in the testing environment.
Use multiple automations configured for different moments of the customer journey, such as welcome messages, abandoned cart recovery, order confirmation, shipping updates, payment reminders, cancellations, and review requests. Tag-based segmentation prevents generic communication by directing specific messages to audiences like new customers, at-risk customers, and recent buyers.
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Recepção automatizada de novos clientes
02
Abandoned cart recovery
03
Automatic order confirmation and updates
04
Lembretes de pagamento pendente
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage automated communication for a segmented audience in a digital testing environment, avoiding generic messages and maintaining engagement of developers and testers. Implement automations configured for different triggers and moments in the customer journey, combined with tag-based segmentation to send specific, relevant messages, ensuring efficient and organized communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
notifies customers about cancellations and opens the way for support
Active automationasks for a review after the purchase experience
Configured time: 7recover customers who started a purchase but didn’t finish
Configured time: 60engages the customer at the moment they show interest
Active automationre-engage customers after purchase with return incentives
Configured time: 7Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation configured for different events in the customer journey
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation to separate audiences and campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Envio de mensagens específicas para públicos segmentados
This step keeps service, sales, campaign or support connected to the conversation history.
04
Automatic welcome, recovery, confirmation and review messages
This step keeps service, sales, campaign or support connected to the conversation history.
05
Automatic updates on order and payment status
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz esforço manual e aumenta eficiência
Personalized communication is essential for a technical audience
Organizing campaigns by segments makes management easier
Explore segmented mass campaigns to expand reach without losing personalization, and integrate new support and evaluation features to enhance the user experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.