Segmentation and mass campaigns for qualified engagement

Litebrush uses segmentation and mass campaigns to communicate beauty products, avoiding spam and increasing relevance.

Beauty & cosmetics Mass campaigns Segmentation Segmented communication WPP Marketing E-commerce

Summary: Improved campaign organization, reduced manual work in segmentation, more relevant messages sent, and sustained customer interest in the brand.

A feature connected to the customer's real workflow.

Argentinian online store selling facial serums, mousses, tanning sprays, creams and accessories, serving consumers interested in skincare and aesthetics, with sales via e-commerce and online payment. Promote beauty and personal care products with relevant messages for segmented audiences, avoiding generic communication and spam.

Use labels to segment customers into groups like new, inactive, at-risk, and recent buyers, sending targeted mass campaigns to each segment.

01 Avoid generic communication and spam

02 Personalized messages for each segment

03 Improve customer engagement

04 Organize campaigns by customer profile

The project turns conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Avoid generic communication and spam by keeping customers informed and engaged with relevant messages tailored to different profiles within the beauty and personal care audience. Implement segmented mass campaigns via WPP Marketing, using tags to organize audiences and send specific messages based on customer profile and behavior.

WPP Marketing resources used.

This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.

Mass messages Customer segmentation

Bulk messages: there are signs of campaigns or sends configured for active communication.

Segmentation: use labels to separate audiences and campaigns

Recent use: Mass messages: one-time use

How it works for the customer.

The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.

Audience segmentation for targeted campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Use tags to segment audiences Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Sending targeted mass campaigns Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Communication aligned with the customer's interest This step keeps service, sales, campaign or support connected to the conversation history.

Integration with e-commerce platform This step keeps service, sales, campaign or support connected to the conversation history.

Qualitative monitoring of campaign usage Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.

Next steps for setup.

Segmentation is essential to avoid spam

Personalized campaigns increase relevance

Automating segmentation reduces manual effort

E-commerce integration simplifies management

Expand the use of automations for cart, repurchase and support messages, and explore additional integrations to optimize the customer journey.

Want to apply WPP Marketing to your company's WhatsApp?

WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.

Get started now