automatically welcome new customers with message
Active automation · with mediumIntegrated automation for efficient communication with pet product customers
Areia dos Gatinhos used automations and targeted campaigns to improve communication and processes.
Summary: The solution helps recover opportunities, keep customers informed, reduce manual work, and organize campaigns by segment, promoting more effective and personalized communication.
A feature connected to the client's real routine.
Areia dos Gatinhos produced and sold plant-based cat litter granules, focused on cat owners and enthusiasts seeking natural, high-quality products. The company faced difficulties with raw materials, logistics, and taxes, leading to the closure of activities. Maintain efficient communication with customers, reduce manual work, and organize segmented campaigns to avoid generic messages and spam.
Use of configured automations to welcome new customers, confirm orders, and remind about pending payments. Mass campaigns are sent with segmentation for different groups, ensuring relevant and personalized messages.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and segmented communication with customers in a challenging operational context, avoiding spam and reducing manual work. Implementation of WPP Marketing automations for greetings, order confirmations, and payment reminders, along with segmented campaigns that send specific messages to different audiences, such as new customers and those at various purchase stages.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
reminds customers about unpaid orders
Active automation · with mediumAutomatically confirm approved orders
Active automation · with mediumMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses segmented audiences to send more relevant campaigns, such as new, at-risk, inactive, recent, and top customers
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Welcome automation for new customers.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
automatic reminder for pending payments
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
sending segmented mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
07
Integration with Wix e-commerce platform
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to prevent spam and increase relevance
automação reduz esforço manual e melhora experiência do cliente
E-commerce integration facilitates order management and communication
Evaluate possibilities to expand segmentation and automation to other stages of customer relationship, enhancing experience and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.