welcomes new customers with an automatic message
Active automation · with mediaIntegrated automation for efficient communication with pet product customers
Areia dos Gatinhos used automations and targeted campaigns to improve communication and processes.
Summary: The solution helps recover opportunities, keeps customers informed, reduces manual work, and organizes campaigns by segment, promoting more effective and personalized communication.
A feature connected to the customer's real workflow.
Areia dos Gatinhos produced and sold plant-based clumping litter for cats, targeting cat owners and lovers seeking natural, high-quality products. The company faced challenges with raw materials, logistics, and taxes, which led to ceasing operations. Maintain efficient communication with customers, reduce manual work, and organize segmented campaigns to avoid generic messages and spam.
Use automations configured to greet new customers, confirm orders and remind about pending payments. Mass campaigns are sent with segmentation for different groups, ensuring relevant and personalized messages.
01
recovers sales opportunities
02
reduces manual work
03
keep customers informed
04
avoids generic communication and spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, segmented communication with customers in a challenging operational context, avoiding spam and reducing manual work. Implement WPP Marketing automations for welcome messages, order confirmations and payment reminders, plus targeted campaigns that send specific messages to distinct audiences, such as new customers and customers at different stages of purchase.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automation · with mediaautomatically confirms approved orders
Active automation · with mediaBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use segmented audiences to send more relevant campaigns, such as new customers, at-risk customers, inactive customers, recent buyers and top customers
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
welcome automation for new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
05
automatic reminder for pending payments
This step keeps service, sales, campaign or support connected to the conversation history.
06
mass campaign sending with segmentation
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
07
integration with Wix e-commerce platform
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase relevance
automation reduces manual effort and improves the customer experience
e-commerce integration simplifies order management and communication
Evaluate possibilities to expand segmentations and automations to other stages of the customer relationship, enhancing experience and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.