welcomes new customers with an automatic message
Active automationSegmented communication and automations for a better customer experience
Leddred'S uses automations and segmentation to communicate with customers through personalized messages and keep the sales flow efficient.
Summary: Reduced manual work in communication, better organization of campaigns by segment, more informed customers throughout the purchasing process, and improved engagement without irrelevant messages.
A feature connected to the customer's real workflow.
Leddred'S is an online store offering electronics, home goods, fashion, and accessories to consumers across Brazil, focusing on variety, convenience, and secure shopping. Improve the customer experience with automated, segmented communication that keeps them informed and engaged without sending generic messages or spam.
Automated welcome messages for new customers, automatic confirmation of approved orders, and continuous shipment status updates with tracking. Campaigns are segmented by tags for specific audiences, avoiding generic communication.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Constant shipment status updates
04
Segmented communication for specific audiences
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage efficient, personalized communication for a diverse customer base in a multi-category marketplace, avoiding generic messages and spam. Implement automations for welcomes, order confirmation, and shipping updates, combined with tag-based segmentation that enables targeted campaigns for specific audiences.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automação de mensagens para boas-vindas, confirmação e envio
The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation for different customer groups
This step keeps service, sales, campaign or support connected to the conversation history.
03
Sending targeted messages based on profile and behavior
This step keeps service, sales, campaign or support connected to the conversation history.
04
Integration with e-commerce platform for automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automation reduces manual work and increases efficiency
Manter o cliente informado melhora a experiência de compra
E-commerce integration streamlines information flow
Expand the use of segmentation for repurchase and review campaigns, and integrate automated support to further enhance the customer experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.