welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized communication with fans
Loja Oficial Do Sampaio uses automations and segmentation to improve communication and fan experience.
Summary: Reduced manual work, faster communication, better-informed customers about their orders, and the creation of a contact cadence that values different fan profiles.
A feature connected to the customer's real workflow.
Official store for licensed products of Sampaio Corrêa Futebol Clube, focused on official jerseys, merchandise and gifts for supporters, fans and collectors, operating on an integrated e-commerce platform. Ensure efficient and personalized communication with different customer profiles, improve the shopping experience and strengthen the bond with supporters.
Use automations for welcome messages, order confirmations, and shipping updates, and segment by tags to send targeted campaigns to specific audiences, avoiding spam and generic communication.
01
Automated onboarding of new customers
02
Automatic order confirmation
03
Continuous updates on shipping and tracking
04
Segmented communication that avoids spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep fans informed and engaged without overwhelming them with generic messages, while streamlining support and order follow-up. Implement message automations for key purchase steps and use segmentation for targeted campaigns, ensuring personalized and efficient communication.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Message automation for welcome, confirmation and shipping update
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
04
Sending targeted messages to audiences such as new customers and recent purchasers
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases relevance
Automation speeds up processes and keeps customers informed
E-commerce integration is essential for accurate data
Personalized communication strengthens the bond with fans
Expand the use of segmentation for repurchase and review campaigns, and also explore new automations for support and loyalty.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.