automatically welcome new customers with message
Active automationAutomation and segmentation for personalized communication with fans
Official Sampaio Store uses automations and segmentation to improve communication and fan experience.
Summary: Reduction of manual work, faster communication, better-informed customers about their orders, and creation of a contact cadence that values different fan profiles.
A feature connected to the client's real routine.
Official store of licensed products of Sampaio Corrêa Futebol Clube, focusing on official shirts, souvenirs, and gifts for fans, enthusiasts, and collectors, operating on an integrated e-commerce platform. Ensuring efficient and personalized communication with different customer profiles, improving the shopping experience, and strengthening the bond with fans.
Use of automations for welcome messages, order confirmation, and shipping updates, as well as segmentation by tags to send targeted campaigns to specific audiences, avoiding spam and generic communication.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Ongoing updates on shipping and tracking
04
Segmented communication avoiding spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep fans informed and engaged without overwhelming them with generic messages, in addition to optimizing customer service and order tracking. Implementation of message automations for essential purchase stages and segmentation for targeted campaigns, ensuring personalized and efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for welcome, confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação de público por etiquetas para campanhas direcionadas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Sending specific messages to audiences such as new customers and recent buyers
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation avoids generic communication and increases relevance
Automation speeds up processes and keeps customers informed
Integração com e-commerce é essencial para dados precisos
Personalized communication strengthens the bond with fans
Expand the use of segmentation for repurchase and review campaigns, as well as explore new automations for support and loyalty.
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