welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized, efficient support
Tecbrink Papelaria uses automations and segmentation to provide personalized support, keep customers informed, and organize effective campaigns.
Summary: Helps recover contact opportunities, reduces manual communication work, keeps customers informed about their orders, and creates an organized cadence of segmented messages.
A feature connected to the customer's real workflow.
Tecbrink Papelaria offers stationery, toys and personalized services, focusing on innovation, quality and close customer care for students, professionals and businesses seeking stationery solutions. Provide personalized, efficient service while keeping customers informed and engaged through automated, segmented communications.
Automated welcome messages for new customers, automatic order confirmations and shipping updates; use of tag-based segmentation to target specific campaigns to audiences such as new, at-risk or inactive customers.
01
personalized support
02
segmented communication
03
automated order and shipping information
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain personalized and efficient customer service for different customer profiles, avoiding generic communication and ensuring customers are always informed about their orders and shipments. Implement message automations integrated with Wix ecommerce, combined with tag-based segmentation to send targeted campaigns, improving communication and reducing manual work.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation keeps customers informed and engaged
ecommerce integration streamlines processes and reduces errors
targeted messages improve the customer experience
Expand the use of segmentation to include repurchase and review campaigns, and integrate automated support to further enhance customer service.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.