recover customers who started a purchase but didn’t finish
Configured time: 60Cart recovery and payment reminders for segmented customers
Aurenia uses automations and segmentation to engage parents and pregnant people, avoiding generic communication.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their orders, and creates an organized repurchase cadence by segments.
A feature connected to the customer's real workflow.
An online store focused on baby and maternity products, serving parents, pregnant people, and infants, with items such as nesting beds, high chairs, portable cribs, and sheets. Recover customers who started purchases without completing them and remind about pending payments, as well as engage different audience segments to avoid generic communication.
Use automations configured to send personalized cart recovery and payment reminder messages, combined with mass campaigns segmented by tags that identify audiences such as new customers, at-risk, inactive, and recent purchasers.
01
Abandoned cart recovery
02
Pending payment reminder
03
Audience targeting for campaigns
04
Redução de trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a sensitive segment like baby products and maternity, avoiding generic messages and increasing checkout and payment completion rates. Implement cart recovery and pending payment automations alongside segmented campaigns, ensuring relevant messages for each audience and optimizing contact with customers at different stages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
reminds customers about orders not yet paid
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
Automação envia mensagens para clientes que abandonaram o carrinho
This step keeps service, sales, campaign or support connected to the conversation history.
04
Lembretes são enviados para pedidos com pagamento pendente
This step keeps service, sales, campaign or support connected to the conversation history.
05
Segmented campaigns use labels to differentiate audiences
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
Messages are personalized to avoid spam and generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
07
Integration with e‑commerce platform enables automatic updates
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents generic communication and increases message relevance
Automation reduces manual effort and improves team efficiency
Personalized messages help recover sales and keep customers informed
Integration with the platform makes managing data and marketing actions easier
Expand the use of segmentations to include reviews and support, as well as integrate new automations to increase retention and improve the post-purchase experience.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.