Auralezzi boosts sales with automation and intelligent segmentation

Auralezzi uses automation and segmentation to improve relationship and sales in the beauty online store.

Beauty and cosmetics Automação Segmentation Recuperação de carrinho Repurchase Order confirmation

Summary: Auralezzi managed to organize campaigns by segment, keep customers informed during the purchase process, recover sales opportunities with abandoned carts, and create an efficient re-purchase cadence, all with less manual effort.

A feature connected to the client's real routine.

Auralezzi is an Argentine online store selling health and beauty products, focusing on skincare and facial devices. Offers online payment and free shipping above a certain amount, catering to consumers interested in personal care through e-commerce. Aims to improve customer relationships, increase sales conversion, and incentivize re-purchase through automated and targeted messages.

Auralezzi uses automations configured on the WPP Marketing platform, including welcome messages for new customers, abandoned cart recovery, automatic order confirmation, shipment updates, and re-purchase incentives with coupons. Segmentation is based on tags that classify audiences for targeted campaigns, avoiding generic communication or spam.

01 Recovers sales opportunities with abandoned carts

02 Reduces manual work with automations

03 Keeps customers informed about orders and shipments

04 Creates re-purchase cadence with incentives

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain customer engagement and increase sales in a competitive online beauty market by avoiding generic messages perceived as spam. Implements automations for each stage of the customer journey and segmentation based on tags to ensure messages are relevant and personalized, increasing campaign effectiveness and reducing manual effort.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Recuperacao de carrinho abandonado Repurchase with coupon Atualizacao de envio Confirmacao de pedido Customer Segmentation

Welcome for new clients

automatically welcome new customers with message

Active automation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 120

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 60

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

automatic sending of welcome messages to new customers The company quickly understands where WhatsApp fits into the journey.

abandoned cart recovery after configured time The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic confirmation of approved orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

shipping status update and tracking The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

sending of coupons to encourage repurchase after a set period The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

audience segmentation by tags for targeted campaigns The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

segmentation avoids generic communication and improves engagement

automation reduces manual effort and increases efficiency

customized messages accompany the customer throughout the journey

re-purchase incentives help to build customer loyalty

Expand the use of automations and segmentations to include post-purchase review requests and explore new targeted campaigns to further strengthen the customer relationship.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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