welcomes new customers with an automatic message
Active automationAuralezzi boosts sales with automations and intelligent segmentation
Auralezzi uses automations and segmentation to improve relationships and sales in the online beauty store.
Summary: Auralezzi managed to organize their campaigns by segment, keep customers informed throughout the purchase process, recover sales opportunities from abandoned carts, and create an efficient repurchase cadence — all with less manual effort.
A feature connected to the customer's real workflow.
Auralezzi is an Argentine online store that sells health and beauty products, focusing on skincare and facial devices. It offers online payment and free shipping above a certain threshold, serving consumers interested in personal care via e‑commerce. Improve customer relationships, increase sales conversion, and encourage repeat purchases through automated, segmented messages.
Auralezzi uses automations configured on the WPP Marketing platform, including welcome messages for new customers, abandoned cart recovery, automatic order confirmation, shipping updates, and repurchase incentives with a coupon. Segmentation is done via tags that classify audiences for targeted campaigns, avoiding generic communication or spam.
01
recovers sales opportunities from abandoned carts
02
reduces manual work with automations
03
keeps customers informed about orders and shipments
04
create repurchase cadence with incentive
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers engaged and boost sales in a competitive online beauty market by avoiding generic messages that may be perceived as spam. Implement automations for each stage of the customer journey and label-based segmentation to ensure messages are relevant and personalized, increasing campaign effectiveness and reducing manual work.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 120re-engage customers after purchase with return incentives
Configured time: 60keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automatic sending of welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
abandoned cart recovery after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
04
shipping status update and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
05
send coupon to incentivize repurchase after a defined period
This step keeps service, sales, campaign or support connected to the conversation history.
06
audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation avoids generic communication and improves engagement
automation reduces manual effort and increases efficiency
custom messages follow the customer throughout the entire journey
repurchase incentives help retain customers
Expand use of automations and segmentations to include post-purchase review requests and explore new targeted campaigns to further strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.