recover customers who started a purchase but didn’t finish
Configured time: 60Automation and segmentation for efficient engagement and premium support
Kairos Flow Store uses automations and segmentation for personalized communication, premium support, and fast delivery.
Summary: Helps recover sales opportunities, reduces the team's manual work, keeps customers informed about their orders and payments, creates a repurchase cadence, and organizes campaigns by segment for greater relevance.
A feature connected to the customer's real workflow.
Kairos Flow Store is a Colombian online store offering high-quality physical products focused on style and functionality, with a strong commitment to ensuring secure purchases, premium service and fast shipping. Improve customer relationships, increase conversion rates and keep customers informed throughout the entire purchase process, as well as encourage repeat purchases and provide efficient support.
Use of automations configured for abandoned cart recovery, shipping updates, pending payment reminders and automatic order confirmations. Bulk campaigns are sent with tag-based segmentation to avoid generic communication and spam, reaching audiences such as new customers, at-risk customers, inactive users and recent buyers.
01
recuperação de carrinho abandonado
02
automatic shipping update
03
lembrete de pagamento pendente
04
automatic order confirmation
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for different customer profiles, recover lost sales from cart abandonment, and keep customers informed without overwhelming them with generic messages. Implement automations specific to each stage of the customer journey and segmented campaigns that respect each audience's profile and timing, using tags to organize and direct messages.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationreminds customers about orders not yet paid
Active automationautomatically confirms approved orders
Active automationBulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automação para retomar clientes que abandonaram o carrinho
This step keeps service, sales, campaign or support connected to the conversation history.
04
sending messages to keep customers informed about shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
05
reminders for pending payments to avoid cancellations
This step keeps service, sales, campaign or support connected to the conversation history.
06
automatic confirmation of approved orders for security
This step keeps service, sales, campaign or support connected to the conversation history.
07
targeted mass campaigns by tags to avoid spam
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
08
audience segmentation by behavior and profile
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
09
integração com plataforma de ecommerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentação evita comunicação genérica e aumenta relevância
automation reduces manual team effort
manter clientes informados melhora a experiência de compra
one-off campaigns generate higher engagement
Expand the use of targeting to new customer segments, test new automations focused on evaluation and support, and further refine campaign personalization to increase engagement.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.