Automation and segmentation for efficient engagement and premium support

Kairos Flow Store uses automations and segmentation for personalized communication, premium support, and fast shipping.

Fashion and accessories Marketing automation Segmentation Recuperação de carrinho Shipment update Pending payment

Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders and payments, creates a repurchase cadence, and organizes campaigns by segment for greater relevance.

A feature connected to the client's real routine.

Kairos Flow Store is a Colombian online store that offers high-quality physical products focused on style and functionality, with a strong commitment to ensuring a secure purchase, premium service, and fast shipping. Improve customer relationships, increase conversion rates, keep customers informed throughout the purchase process, and promote repurchase and efficient support.

Use of automations configured for recovering abandoned carts, updating shipping, reminding of pending payments, and automatic order confirmation. Mass campaigns are sent with label-based segmentation to avoid generic communication and spam, reaching audiences such as new customers, at-risk, inactive, and recent buyers.

01 recuperação de carrinho abandonado

02 automatic shipping update

03 lembrete de pagamento pendente

04 Automatic order confirmation

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient and personalized communication for different customer profiles, recover lost sales due to cart abandonment, and keep customers informed without overwhelming them with generic messages. Implementation of specific automations for each stage of the customer journey and segmented campaigns that respect the profile and timing of each audience, using labels to organize and direct messages.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Recuperacao de carrinho abandonado Atualizacao de envio Pending payment Confirmacao de pedido Bulk messages Customer Segmentation

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation

Pending payment

reminds customers about unpaid orders

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

automação para retomar clientes que abandonaram o carrinho The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

sending messages to keep customers informed about shipping and tracking The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

reminders for pending payments to prevent cancellations The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

automatic confirmation of approved orders for security The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

mass campaigns segmented by labels to avoid spam Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

segmentation of audiences based on behavior and profile Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

integração com plataforma de ecommerce para dados atualizados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

segmentação evita comunicação genérica e aumenta relevância

automation reduces manual effort of the team

manter clientes informados melhora a experiência de compra

point campaigns generate higher engagement

Expand the use of segmentation to new customer categories, test new automations focused on evaluation and support, and further enhance campaign personalization to increase engagement.

Want to implement WPP Marketing on your company's WhatsApp?

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