automatically confirms approved orders
Active automationConfirmation automation and segmented campaigns for specialty beverages
Artisanal beverage online store uses automation for order confirmations and segmentation for mass campaigns.
Summary: Improves campaign organization by segment, reduces manual work with automatic confirmations, and keeps the customer informed—contributing to a smoother, more personalized shopping experience.
A feature connected to the customer's real workflow.
Online store specialized in selling cachaças, including aged cachaças, vacuum-distilled, special cachaças, gin and liqueurs, targeting adults and enthusiasts of artisanal alcoholic beverages. Keep customers informed about their orders and improve communication through segmented campaigns, avoiding generic messages and spam.
Active automation for confirmed orders to notify the customer immediately. Mass campaigns are sent to segmented audiences with tags, such as new customers, inactive customers, or recent buyers, ensuring relevant communication.
01
automatic order confirmation
02
targeted campaigns to avoid spam
03
maintenance of the informed customer
04
reduction of manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective, personalized communication for a diverse audience of craft beverage consumers by avoiding irrelevant messages and keeping customers informed throughout the entire purchase process. Implement order confirmation automation for immediate communication and use targeted campaigns for different customer profiles to optimize engagement and the shopping experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
automation sends automatic confirmation after order approved
This step keeps service, sales, campaign or support connected to the conversation history.
04
mass campaigns are segmented by audience tags
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
05
avoids sending generic or irrelevant messages
This step keeps service, sales, campaign or support connected to the conversation history.
06
customers receive relevant communication according to their profile
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential for effective communication in beverage e-commerce
automation reduces manual effort and improves the customer experience
one-off campaigns keep relationships without creating spam
Evaluate activating other automations, such as welcome messages and shipping updates, to deepen customer relationships and increase repeat purchases.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.