Automatically confirm approved orders
Active automationConfirmation automation and segmented campaigns for specialty drinks
Artisanal beverage online store uses automation for order confirmation and segmentation for mass campaigns.
Summary: Improved campaign organization by segment, reducing manual work with automatic confirmations and keeping the customer informed, contributing to a smoother and personalized shopping experience.
A feature connected to the client's real routine.
Online store specializing in the sale of cachaças, including aged cachaças, vacuum-distilled, special, gin, and liqueurs, focused on an adult audience and lovers of artisanal alcoholic beverages. Keep customers informed about their orders and improve communication through segmented campaigns, avoiding generic messages and spam.
Active automation of approved order confirmation to inform the customer immediately. Mass campaigns are sent to segmented audiences with labels, such as new customers, inactive users, or recent buyers, ensuring relevant communication.
01
Automatic order confirmation
02
Segmented campaigns to avoid spam
03
manutenção do cliente informado
04
Reduction of manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensuring effective and personalized communication for a diverse audience of artisanal beverage consumers, avoiding irrelevant messages and keeping the customer informed throughout the purchase process. Implementation of order confirmation automation for immediate communication and use of segmented campaigns for different customer profiles, optimizing engagement and shopping experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation sends automatic confirmation after approved order
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Mass campaigns are segmented by audience labels
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
avoids sending generic or irrelevant messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
customers receive relevant communication according to profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential for effective communication in e-commerce of beverages
automação reduz esforço manual e melhora experiência do cliente
timely campaigns maintain the relationship without generating spam
Evaluate activation of other automations, such as welcome messages and delivery updates, to expand customer relationship and increase repeat purchases.
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