recover customers who started a purchase but didn’t finish
Configured time: 60Efficient recovery of abandoned carts for women's footwear
Mirame Juana uses automation to recover customers who abandon carts, maintaining segmented and relevant communication.
Summary: Helps recover sales opportunities, keeps customers informed about their carts, reduces manual work, and organizes communication in a segmented and efficient way.
A feature connected to the customer's real workflow.
Mirame Juana is an online store specializing in women's footwear, offering seasonal boots, ankle boots, sneakers, and sandals to customers across Argentina since 2017. It operates on an e-commerce platform and aims to improve the shopping experience and increase conversion. Recover customers who started the purchase process but did not complete it, reducing losses and boosting sales effectiveness.
Uses automation configured to send specific messages to customers who abandoned their cart after a set time, keeping communication relevant and segmented to avoid spam.
01
recover customers who abandoned cart
02
avoids generic communication and spam
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keeps customers informed
04
reduces manual work
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment and avoid generic communications that may be perceived as spam, while keeping customers engaged and informed. Implement abandoned cart recovery automation with tag-based segmentation, sending personalized messages to re-engage customers who did not complete their purchase.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
Segmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
identify customers who abandoned cart
The company quickly understands where WhatsApp fits into the journey.
02
sends automated message after configured time
This step keeps service, sales, campaign or support connected to the conversation history.
03
uses tag-based segmentation to personalize communication
This step keeps service, sales, campaign or support connected to the conversation history.
04
integrates with e-commerce platform for updated data
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and increase engagement
automation reduces manual effort and improves efficiency
timely messages help recover lost sales
Evaluate implementing targeted mass campaigns for other audiences, such as inactive customers and top customers, expanding the use of automation to increase repurchase and engagement.
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