welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized communication at Lopes Menswear
Lopes Menswear uses automations and segmentation to keep customers informed and engaged with premium men's fashion.
Summary: Reduced manual work in communication, improved customer relationships by keeping them informed and engaged, and efficient organization of campaigns by segment, avoiding generic messages and increasing the perception of exclusivity.
A feature connected to the customer's real workflow.
Lopes Menswear is a premium menswear brand offering clothing and accessories for men who value style, quality, and exclusivity. The e‑commerce store is built on the Wix platform and aims to strengthen customer relationships through efficient, personalized communication. Keep customers informed about their orders, welcome new customers with greeting messages, and segment communication for different audiences to avoid generic messages and spam.
Message automation for welcoming new customers, automatic confirmation of approved orders, and continuous updates on shipping and tracking. Additionally, use of tag-based segmentation to target campaigns to audiences such as new customers, at-risk customers, inactive customers, recent buyers, and best customers.
01
recepciona novos clientes automaticamente
02
mantem clientes informados sobre envio e rastreamento
03
automatically confirm orders
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for a discerning premium menswear audience, avoiding generic messages that could be perceived as spam and reduce engagement. Implement automations configured to welcome, inform, and confirm orders, combined with careful audience segmentation for campaigns to ensure relevant, timely messages for each customer profile.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação de mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
automatic update on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
segmentação por etiquetas para campanhas direcionadas
This step keeps service, sales, campaign or support connected to the conversation history.
05
sending personalized messages to segmented audiences
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation prevents sending generic messages and increases engagement
automation reduces manual work and improves the customer experience
Keeping the customer informed throughout the entire journey builds greater trust
campaigns organized by segment make communication management and effectiveness easier
Expand the use of segmentation to include repurchase and review campaigns, and integrate new features that can further strengthen customer relationships and loyalty.
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WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.