Segmented communication for Samsung case customers with artisanal style

Kimi Fundas uses segmentation and mass campaigns to engage mobile accessory customers with Korean and handcrafted design.

Cell phones and accessories Mass campaigns Segmentation Comunicação segmentada WPP Marketing nuvemshop

Summary: Helps organize campaigns by segment, keeps customers informed with relevant messages, avoids generic communication and spam, and creates a more efficient repurchase cadence.

A feature connected to the client's real routine.

Kimi Fundas is an online store specializing in Samsung phone cases and accessories with artisanal design and Korean, coquette, and aesthetic styles. Its target audience includes Samsung phone users and people interested in accessories with a differentiated and artisanal style. Avoid generic communication and spam, maintaining a cadence of relevant messages for different customer segments, such as new, inactive, and recent buyers, to strengthen the relationship and encourage repurchase.

The company uses mass campaign features with segmentation via WPP Marketing, organizing audiences with specific tags to send targeted messages according to customer profile and behavior.

01 Avoids generic communication and spam

02 Mantém clientes informados com mensagens relevantes

03 Organizes campaigns by segment

04 Creates an efficient repurchase cadence

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain relevant and personalized communication for a niche audience, avoiding sending generic messages that could be perceived as spam and reduce engagement. Implementation of segmented mass campaigns via WPP Marketing, using tags to separate audiences and send specific messages to each group, such as new customers, at-risk, inactive, and recent buyers.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Bulk messages Customer Segmentation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

Recent use: Mass messages: occasional use

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentation by tags to separate audiences Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Delivery of targeted bulk campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Occasional use to maintain engagement without overload The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation is essential for effective communication in specific niches

Mass campaigns can be personalized to avoid spam

Integration with e-commerce platform facilitates campaign management

Expand the use of automations for abandoned cart and repurchase messages, as well as explore additional integrations to optimize post-sale support and evaluation.

Want to implement WPP Marketing on your company's WhatsApp?

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