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Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Automation and segmentation for personalized service in Ayurveda

Salud Ayurveda Con Camill uses automations and segmentation for personalized and efficient communication in Ayurvedic consultations and treatments.

Health and supplements Automação Segmentation Personalized communication WPP Marketing Ayurveda Medicine

Summary: Helps recover service opportunities, reduces manual work, keeps clients informed about their orders and treatments, creates a segmented communication cadence, and organizes specific campaigns for different profiles.

A feature connected to the client's real routine.

Clinical Ayurveda Medicine consultation focused on digestive, hormonal, and inflammatory issues, with online and in-person service in Málaga, as well as retreats and personalized treatments. The target audience includes people with digestive, hormonal, and inflammatory imbalances, interested in alternative medicine and Ayurveda. Provide personalized and efficient communication to welcome new clients, confirm orders, and keep clients informed about shipments, in addition to segmenting campaigns for specific audiences to avoid generic communication.

Use of automations for welcome messages, order confirmation, and shipping updates, combined with segmentation by tags to separate audiences such as new clients, at-risk clients, or recent buyers, ensuring relevant and targeted messages.

01 Recepção automatizada de novos clientes
02 Confirmação automática de pedidos
03 Ongoing updates on shipping and tracking
04 Segmented communication to avoid generic messages

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain efficient and personalized communication with different client profiles, ensuring messages are relevant and non-intrusive, as well as reducing manual work in relationship management. Implementation of automations for reception, order confirmation, and updates, along with segmentation of audiences by tags for targeted campaigns, avoiding generic communication and improving client engagement.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Atualizacao de envio Confirmacao de pedido Customer Segmentation
Welcome for new clients

automatically welcome new customers with message

Active automation
Atualizacao de envio

Keep the customer informed about shipping and tracking

Active automation
Confirmacao de pedido

Automatically confirm approved orders

Active automation

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
Automation sends automatic messages to new clients, confirming orders and updating on shipments The company quickly understands where WhatsApp fits into the journey.
02
Tag-based segmentation allows targeting specific campaigns to distinct audiences The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Prevents sending generic messages or spam, focusing on relevance and personalization The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Integration with e-commerce platform for data synchronization The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation is essential for effective communication and avoiding client fatigue

Automation reduces manual tasks and enhances the customer experience

Personalized messages increase engagement and perception of care

Integration with platforms facilitates management and updating of information

Expand the use of segmentation for promotional and re-engagement campaigns, as well as integrate new automations for support and customer satisfaction assessment.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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