automatically welcome new customers with message
Active automationAutomation and segmentation for personalized and efficient communication
Studio Forneria uses automations and segmentation via WPP Marketing to improve communication and customer experience.
Summary: Reduction of manual work in communication, increased agility in service, keeping customers informed about their orders, and creating a repurchase cadence through segmented and relevant messages.
A feature connected to the client's real routine.
Studio Forneria is a company that offers premium frozen Neapolitan pizzas, focusing on flavor, practicality, and convenience for consumers seeking quick, quality meals at home. The e-commerce is based on the Nuvemshop platform, with online sales and delivery. Improve communication with customers, keep them informed about their orders, welcome new customers, and create an agile and personalized shopping experience to increase satisfaction and encourage repurchase.
Use of automations configured to send welcome messages to new customers, automatic confirmations of approved orders, and updates on shipping and tracking of products. Segmentation is done by tags to separate specific audiences, avoiding generic communication or spam.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Atualização automática sobre envio e rastreamento
04
Comunicação personalizada por segmento
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication for frozen food customers, avoiding generic messages that could generate disinterest, as well as keeping customers informed throughout the purchase and delivery process. Implementation of WPP Marketing automations for welcome messages, order confirmations, and shipping updates, combined with segmentation by tags to send specific campaigns to different audiences, improving engagement and customer experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic updates on shipping and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag-based segmentation for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Avoids generic communication and spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic messages and increase relevance
Automation reduces manual work and improves service agility
Keeping customers informed throughout the process strengthens trust
Integration with e-commerce platform facilitates the communication flow
Expand the use of segmentation to include loyalty and reactivation campaigns, as well as explore new automations for evaluation and customer support, increasing personalization and post-sale relationship.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.