welcomes new customers with an automatic message
Active automationAutomation and segmentation for personalized, efficient communication
Studio Forneria uses automations and segmentation via WPP Marketing to improve customer communication and experience.
Summary: Reduction of manual work in communications, increased service agility, keeping customers informed about their orders, and creating a repurchase cadence through segmented, relevant messages.
A feature connected to the customer's real workflow.
Studio Forneria is a company that offers premium frozen Neapolitan pizzas, focusing on flavor, convenience and ease for consumers seeking quick, high-quality meals at home. The e-commerce is built on the Nuvemshop platform, with online sales and delivery. Improve communication with customers by keeping them informed about their orders, welcoming new customers and creating a fast, personalized shopping experience to increase satisfaction and encourage repeat purchases.
Use of automations configured to send welcome messages to new customers, automatic confirmations for approved orders, and updates on shipping and product tracking. Segmentation is done by tags to separate specific audiences, avoiding generic communication or spam.
01
Recepção automatizada de novos clientes
02
Confirmação automática de pedidos
03
Atualização automática sobre envio e rastreamento
04
Comunicação personalizada por segmento
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for frozen food customers, avoiding generic messages that could cause disengagement, while keeping customers informed throughout the purchase and delivery process. Implement WPP Marketing automations for welcome messages, order confirmation and shipping updates, combined with tag-based segmentation to send specific campaigns to distinct audiences, improving engagement and customer experience.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation sends welcome messages to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic updates on shipping and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Tag-based segmentation for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Avoid generic communication and spam
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic messages and increase relevance
Automation reduces manual work and improves responsiveness in customer service
Keeping customers informed throughout the process builds trust
Integration with e-commerce platform streamlines communication flow
Expand the use of segmentation to include loyalty and reactivation campaigns, as well as explore new automations for customer evaluation and support, enhancing personalization and post-sale relationship.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.