recovers customers who started but did not complete a purchase
Configured time: 60Efficient recovery of abandoned carts with precise segmentation
Virtuous uses automation to recover customers who abandon their carts, avoiding generic communication with tag-based segmentation.
Summary: Helps recover lost sales opportunities, keeps customers informed about their carts, reduces manual work by automating contact, and organizes campaigns by segment for greater relevance.
A feature connected to the client's real routine.
Virtuous is an online women's fashion store that offers dresses, sets, rompers, jumpsuits, and blouses/shirts. It operates in the fashion and accessories segment, targeting women interested in fashion and consumers of women's clothing. The website is hosted on the Nuvemshop e-commerce platform. Recover customers who started the purchase process but did not complete it, increasing conversion chances and reducing cart abandonment.
Automation sends personalized messages to customers who abandoned their cart after a configured time, using tag-based segmentation to avoid generic communication and spam. Thus, messages are directed to specific audiences, such as new customers, at-risk customers, or recent buyers.
01
Abandoned cart recovery
02
Segmented and personalized communication
03
Redução de trabalho manual
04
Melhora na experiência do cliente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Reduce cart abandonment in a women's fashion store by maintaining relevant and personalized communication for different customer profiles, without generating spam or generic messages. Implementation of WPP Marketing's abandoned cart recovery automation, with tag-based segmentation to send specific messages to distinct audiences, integrated with the Nuvemshop platform to ensure updated data and effective communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Identification of abandoned carts on the Nuvemshop platform
The company quickly understands where WhatsApp fits into the journey.
02
Envio automático de mensagens após tempo configurado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Segmentation of customers by specific tags
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Targeted messages for different audiences avoiding spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Monitoring and adjusting automation for better performance
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação melhora a relevância da comunicação
Automação reduz esforço manual e aumenta eficiência
Integração com e-commerce é fundamental para dados atualizados
Personalized messages generate higher engagement
Expand the use of segmentation to other repurchase and review campaigns, as well as explore additional integrations for customer support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.