Personalized communication that values each celebration

Artisan bakery uses automation and segmentation to engage customers with personalized messages and automatic confirmations.

Food and beverages Automação Segmentation Mass campaigns Order confirmation Incentivo à primeira compra

Summary: Reducing manual work in communication, increasing the relevance of sent messages, keeping customers informed about their orders, and creating an engagement cadence that enhances the customer experience.

A feature connected to the client's real routine.

The Little Baker by Mansi is a bakery that values artisanal quality and creating unique experiences through customized cakes and homemade products, focusing on memorable celebrations with quality ingredients and lots of love. Establishing personalized and efficient communication with customers, encouraging first purchase, automatically confirming orders, and avoiding generic messages through segmentation.

Active automation to encourage first purchase for interested customers and automatic confirmation of approved orders. Mass campaigns are sent to segmented audiences by tags, such as new customers, at-risk, inactive, and recent buyers, avoiding spam and increasing message relevance.

01 stimulates the customer at the moment of interest

02 Automatically confirm approved orders

03 evita comunicação genérica e spam

04 organiza campanhas por segmentos de público

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Maintain relevant and personalized communication for different customer profiles, avoiding generic messages and excessive manual work in managing contacts and order confirmations. Implementation of automations to encourage first purchase and automatic order confirmation, as well as segmented campaigns via tags that organize audiences and direct specific messages to each group.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

First purchase incentive Confirmacao de pedido Bulk messages Customer Segmentation

First purchase incentive

Stimulates the customer when they show interest

Active automation

Confirmacao de pedido

Automatically confirm approved orders

Active automation

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

active automation to encourage first purchase for interested parties The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Automatic confirmation of approved orders The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

campanhas em massa segmentadas por etiquetas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

sending specific messages to new, at-risk, inactive, and recent buyer audiences The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation prevents wear with generic messages

automation reduces manual work and errors

personalized communication strengthens the relationship

integração com plataforma de e-commerce facilita gestão

Expand the use of automations to include reorder and review messages, as well as integrating automated support to further improve the customer experience.

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