automatically welcome new customers with message
Active automationAutomation and segmentation for personalized communication in creative stationery
Sissilice uses automations and segmentation to keep customers informed and engaged with personalized stationery.
Summary: Helps recover sales opportunities, keeps customers informed about orders and shipments, creates reorder cadence, and organizes campaigns by specific segments, reducing manual work and increasing engagement.
A feature connected to the client's real routine.
Sissilice is a personalized stationery store that offers planners, agendas, notebooks, adhesive labels, and maternity products, focusing on creativity and exclusivity, serving students, professionals, and parents seeking organization and personalized products. Keeping customers informed, welcoming them properly, confirming orders, and updating on shipments, in addition to avoiding generic communication through segmentation, promoting engagement and loyalty.
Use of automations configured for automatic sending of welcome messages to new customers, confirmation of approved orders, and updates on shipping and tracking. Segmentation by labels allows sending specific campaigns to different audiences, avoiding spam and increasing message relevance.
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automated reception for new customers
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Automatic order confirmation
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atualização automática de envio e rastreamento
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segmentation to avoid generic communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient and personalized communication in a creative and diverse segment, avoiding generic messages and keeping the customer always informed about their order and reorder opportunities. Implementation of message automations for key stages of the customer journey and use of label segmentation for targeted campaigns, avoiding spam and increasing communication relevance.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
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automation sends automatic messages at stages of the customer journey
The company quickly understands where WhatsApp fits into the journey.
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segmentação por etiquetas separa públicos para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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evita envio de mensagens genéricas ou spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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maintains relevant and personalized communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation increases communication relevance
Automation reduces manual effort and errors
Personalized messages improve engagement
integrating platforms facilitates data management and updates
Expand the use of targeted campaigns to new audiences, integrate new automations focused on re-purchase and evaluation, and improve qualitative results monitoring for continuous adjustments.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.