automatically welcome new customers with message
Active automationIntelligent automation for segmented communication and order tracking
Moda Mia uses automations and segmentation to improve communication, inform customers, and organize campaigns.
Summary: Reduction of manual work, improvement in customer experience with clear and timely information, organization of campaigns by segments, and increased communication efficiency.
A feature connected to the client's real routine.
Argentine online store specializing in women's clothing, with a wide variety of products and national shipping, focused on offering payment facilities and excellent customer experience. Ensuring personalized and efficient communication with customers, keeping them informed about their orders and encouraging engagement without generating spam.
Use of automations to send welcome messages to new customers, automatic confirmation of approved orders, and shipping updates with tracking. Segmentation by tags to separate audiences and campaigns, avoiding generic messages.
01
Personalized and segmented communication
02
Automatic order tracking
03
Redução do trabalho manual
04
Melhora na experiência do cliente
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged without overwhelming them with generic messages or spam, as well as organizing campaigns for different audiences. Implementation of essential message automations and audience segmentation via tags, ensuring relevant communication and transparent order tracking.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Welcome automation to greet new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic shipping and tracking updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Audience segmentation via tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication and spam
Automation reduces manual effort and enhances customer experience
Keeping the customer informed throughout the process increases confidence
Integration with e-commerce platform facilitates automations
Expand the use of segmentation for specific promotional campaigns, explore new automations for repurchase and review, and continue improving personalized communication.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.