automatically welcome new customers with message
Active automationSegmented communication that values authentic customers
Online jewelry store uses automation and segmentation to engage and recover customers with personalized messages.
Summary: Improved campaign organization by segment, increased customer engagement with personalized messages, recovery of sales opportunities, and reduction of manual work in communication.
A feature connected to the client's real routine.
Online store selling jewelry accessories and semi-jewels such as tops, earrings, handcrafted earrings, bangles, necklaces, and glasses cases, focused on authentic women. Operates in Colombia with an integrated e-commerce platform. Engage new customers, recover abandoned carts, and stimulate first purchase with automated and segmented messages for different audiences.
Use of automations configured to send welcome messages to new customers, recover customers who abandoned their carts, and encourage the first purchase. Tag-based segmentation allows avoiding generic communication, sending specific messages to audiences such as new customers, at-risk, inactive, and recent buyers.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam, and recover lost sales opportunities due to cart abandonment. Implementation of message automations with tag segmentation, integrated with the e-commerce system, to send specific and timely communications, such as welcome messages, cart recovery, and first purchase encouragement.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 60Stimulates the customer when they show interest
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagens de boas-vindas para novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic recovery of abandoned carts
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Encouragement of first purchase with personalized messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
segmentação por etiquetas para públicos específicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Integration with e-commerce platform for real-time data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases relevance and avoids spam
Automation reduces manual effort and improves efficiency
mensagens oportunas ajudam a recuperar vendas perdidas
Focus on the target audience improves engagement
Expand the use of segmentation to include re-purchase and review campaigns, as well as explore new automations for customer support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.