automatically welcome new customers with message
Active automationAutomation and segmentation for qualified engagement
Ametista Alianças uses automation and segmentation for personalized communication with exclusive jewelry clients.
Summary: Reduction of manual work in communication, increased relevance of sent messages, better organization of campaigns by segment, and keeping the customer informed and engaged.
A feature connected to the client's real routine.
Specialized store in personalized alliances, rings, and necklaces in 950 silver and 18K gold, with delivery throughout Brazil, focused on immortalizing special moments with exclusive products. Welcome new customers with automated messages and maintain segmented communication to increase engagement and avoid spam.
Active automation of welcome messages for new customers, combined with the use of tags to segment audiences and create specific campaigns, avoiding generic communication.
01
recepção automática de novos clientes
02
Personalized communication by segment
03
Reduction of manual work
04
avoids spam sending
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain relevant and personalized communication for different customer profiles, avoiding generic messages and spam overload, as well as optimizing manual work in contact management. Implementation of welcome automation and use of tag segmentation to send specific messages to distinct audiences, such as new customers, recent buyers, and inactive customers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
active automation of welcome message
The company quickly understands where WhatsApp fits into the journey.
02
use of tags to segment audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
sending specific messages for each segment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integração com plataforma de ecommerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e aumenta relevância
automation reduces manual effort and speeds up contact
personalized messages strengthen relationships
integration with e-commerce facilitates campaign management
Expand the use of automations for abandoned cart and repurchase messages, as well as explore segmented mass campaigns to enhance relationships with different customer profiles.
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