automatically welcome new customers with message
Active automationAutomation and segmentation for authentic engagement in Turkish cuisine
PideBros uses automations and segmentation to communicate with clients in a personalized way, keeping them informed and engaged.
Summary: Reducing manual work in communication, better customer engagement, maintaining reorder cadence, and keeping customers more informed about their orders and deliveries.
A feature connected to the client's real routine.
PideBros is a Turkish restaurant in Halle (Saale) that offers authentic Pide dishes, including vegan, vegetarian, and halal options, with dine-in service and delivery. The restaurant aims to strengthen its relationship with customers and ensure effective and personalized communication. Keeping customers informed and engaged, avoiding generic messages, promoting repeat purchases, and enhancing the customer experience with automatic notifications.
Using automations to send welcome messages, order confirmations, and shipping updates, as well as segmentation to communicate with specific audiences such as new customers, at-risk customers, and recent buyers, avoiding spam and generic communication.
01
Personalized and segmented communication
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Critical message automation
03
Redução do trabalho manual
04
Keeping the customer informed
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensuring personalized and efficient communication with different customer profiles, avoiding generic messages and spam, and keeping customers informed about order and delivery status. Implementation of automations for welcome messages, order confirmations, and shipping updates, combined with label-based segmentation to send targeted campaigns to specific audiences.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends a welcome message to new clients
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Atualização automática sobre envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Tag segmentation for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Sending targeted messages to segmented audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automação reduz esforço manual e aumenta eficiência
Keeping customers informed strengthens relationships
Personalization is essential for audiences with specific preferences
Expand segmentation use for new campaigns, explore additional automations for evaluation and support, and further optimize the customer experience with personalized messages.
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