automatically welcome new customers with message
Active automationSegmented automation for clients of bags and travel services
Cesanon uses automation to greet clients and segment campaigns, integrating bag sales and travel services.
Summary: Improves customer relationships, organizes campaigns by segment, reduces manual work, and enables more effective communication that keeps clients informed and engaged.
A feature connected to the client's real routine.
Cesanon operates in the sale of bags, men's fashion accessories, and travel services, including ticket issuance and visa assistance, offering comprehensive solutions for its clients. Welcoming new clients with automated messages and segmenting the audience for targeted campaigns, avoiding generic communications and spam.
Using automation to send welcome messages to new clients and segmenting by tags to organize specific campaigns according to the client's profile, such as recent buyers and travel enthusiasts.
01
recepciona novos clientes automaticamente
02
evita comunicação genérica e spam
03
organiza campanhas por segmentos
04
reduces manual work
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Manage efficient communication for distinct audiences who purchase various products and use travel services, avoiding generic messages and keeping the client informed. Implementing welcome automation and tag segmentation to organize specific campaigns, ensuring relevant and personalized messages for each audience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas separa públicos para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
campaigns are targeted at groups such as recent buyers and clients interested in travel
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with e-commerce platform to facilitate management
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation prevents brand wear from generic messages
automação melhora eficiência operacional e experiência do cliente
combining products and services requires personalized communication
using tags facilitates campaign organization
Expand the use of automations for cart, payment, and repurchase messages, as well as integrating reviews and support to enhance the customer experience.
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