automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the customer experience
Royal Myers uses automation and segmentation to improve communication and order management in the online store.
Summary: Helps recover sales opportunities, reduces manual work for the team, keeps customers informed about their orders, and creates a communication cadence that strengthens the customer relationship.
A feature connected to the client's real routine.
Royal Myers' online store offers fashion products and accessories with conveniences such as free shipping, interest-free installment payments, and transfer discounts, catering to consumers interested in fashion. Enhances the customer experience through automated and segmented communication, keeping them informed and engaged throughout the purchase journey.
Use of automations for sending welcome messages, order confirmation, and shipping updates, combined with audience segmentation to avoid generic communication and spam, sending specific messages to groups such as new customers, at-risk customers, and recent buyers.
01
Personalized and segmented communication
02
Redução de trabalho manual
03
Keeping the customer informed
04
Strengthening the relationship
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure effective and personalized communication for different customer profiles, avoiding generic messages that may be perceived as spam, while keeping customers informed about their orders. Implementation of message automations that accompany the customer from purchase to delivery, with segmentation that allows sending specific campaigns to different audiences, improving the relationship and shopping experience.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of welcome messages, order confirmation, and shipping updates
The company quickly understands where WhatsApp fits into the journey.
02
Segmentação do público por etiquetas para campanhas específicas
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform for automatic updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Sending targeted messages to different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e melhora engajamento
Automation reduces manual work and increases efficiency
Manter o cliente informado melhora a experiência de compra
Personalized campaigns strengthen the customer relationship
Expand the use of segmentation for repurchase and review campaigns, as well as integrate new support features to further enhance the customer experience.
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