automatically welcome new customers with message
Active automationAutomation and segmentation for personalized engagement in Luben
Luben uses automation and segmentation to keep customers informed and engaged with pet-friendly products.
Summary: Helps recover sales opportunities, reduces manual work in communication, keeps customers informed about their orders, and creates a repurchase cadence through segmented and relevant campaigns.
A feature connected to the client's real routine.
Luben is an Argentine pet-friendly store that offers candles, decor, apparel, and accessories inspired by pets, focusing on home products and pet-themed decor. Its target audience includes pet lovers and people seeking themed decorative products. Keeping customers informed and engaged, improving the shopping experience, and strengthening relationships with segmented audiences, avoiding generic communication and spam.
Luben uses automations configured to send welcome messages to new customers, automatic confirmations of approved orders, and updates on shipping and tracking. Additionally, it runs segmented campaigns by tags for different audiences, such as new customers, at-risk, inactive, and recent buyers.
01
recovers sales opportunities
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reduz trabalho manual na comunicação
03
Keeps customers informed about orders and shipments
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Engage customers in a personalized and efficient way, avoiding generic communication and message overload, as well as keeping customers informed about order and shipping status. Implementation of automations for welcome messages, order confirmations, and shipping updates, combined with segmentation for sending specific campaigns to different audiences, using tags to organize segments.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Welcome automation for new customers.
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
atualização automática de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation by labels for different audiences.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
sending segmented campaigns avoiding generic messages
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation improves communication relevance
automation reduces manual effort and increases efficiency
manter clientes informados fortalece relacionamento
avoiding spam is essential for engagement
Expand the use of segmentation to new audiences, explore repurchase and review campaigns, and integrate new features for customer support via automations.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.