automatically welcome new customers with message
Active automationAutomation and segmentation for personalized self-care
Rice Botanica uses automation and segmentation to communicate with customers through personalized messages, enhancing their self-care ritual.
Summary: Helps to welcome clients in a personalized way, reduces manual work with automated messages, keeps clients informed and engaged, and organizes campaigns by segments for greater communication effectiveness.
A feature connected to the client's real routine.
Rice Botanica offers self-care products based on rice, combining family tradition and botanical ingredients for nourished and radiant skin. Its target audience includes people interested in self-care and natural skin products, including men and women seeking sophisticated and natural skincare. Welcoming new clients with automated messages and maintaining segmented communication to avoid generic messages, strengthening relationships and encouraging repurchase.
Through welcome automation, Rice Botanica sends personalized messages to new clients. It uses segmentation with tags to separate audiences, ensuring campaigns are targeted to specific groups, such as new, at-risk, or inactive clients, avoiding spam and increasing communication relevance.
01
recepciona novos clientes com mensagens automatizadas
02
evita comunicação genérica e spam
03
mantém clientes informados e engajados
04
organiza campanhas por segmentos
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with clients, avoiding generic messages and spam, while strengthening the bond with the audience interested in natural products and skincare. Implementation of welcome automation for new clients and use of tag segmentation to organize targeted campaigns, ensuring relevant and timely messages for each client profile.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Welcome automation for new customers.
The company quickly understands where WhatsApp fits into the journey.
02
segmentação por etiquetas para separar públicos
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Sending personalized messages based on profile
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integration with e-commerce platform for data flow
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is fundamental to avoid spam and increase relevance.
automação reduz esforço manual e melhora experiência do cliente
e-commerce integration facilitates campaign management and personalization
Expand the use of segmentation for repurchase and review campaigns, in addition to integrating cart and support messages to further enhance the customer experience.
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