automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen the customer experience
Yosef Menswear uses automation and segmentation to improve relationships and communication with men's fashion customers.
Summary: Helps recover sales opportunities, keeps customers informed during the purchase process, creates reorder cadence, and organizes campaigns by segment, promoting greater operational efficiency and a better customer experience.
A feature connected to the client's real routine.
Online store specializing in men's fashion, offering dress shirts, polos, t-shirts, shorts, and pants with online payment, serving men interested in casual and social fashion and clothing. Improve communication with customers through automations and targeted campaigns, avoiding generic messages and strengthening relationships with different consumer profiles.
Use of automations to welcome new customers, confirm orders, and update on shipping, combined with mass campaigns segmented by tags that identify audiences such as new customers, at-risk customers, inactive customers, and recent buyers.
01
Redução de trabalho manual
02
Personalized and segmented communication
03
Keeping the customer informed
04
Campaign organization by segment
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Keep customers informed and engaged by avoiding generic communication and excessive manual work, as well as organizing campaigns that respect each consumer's profile. Implementation of automations for greetings, order confirmation, and shipping updates, combined with targeted campaigns that use tags to segment audiences and send specific messages, reducing manual effort and increasing communication relevance.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationMass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: occasional use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Automation of messages for greetings, order confirmation, and shipping updates
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Audience segmentation by tags for mass campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
05
Sending specific messages to different customer profiles
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
06
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentação evita comunicação genérica e spam
Automation reduces manual effort and enhances customer experience
Segmented campaigns increase relevance and engagement
Integration with e-commerce is essential for effective automations
Expand the use of automations for abandoned cart and reorder messages, as well as deepen segmentation for even more personalized campaigns integrated with customer support.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.