welcomes new customers with an automatic message
Active automationIntegrated automation to improve the shopping experience for charcuterie boards and catering
Cuatro Quesos uses automations for welcomes, cart recovery and order confirmation, optimizing communication with customers in Buenos Aires.
Summary: Reduction of manual work in communication, increased operational efficiency, keeping customers informed, and creating a message cadence that encourages repeat purchases and loyalty.
A feature connected to the customer's real workflow.
Cuatro Quesos is a company specialized in picadas and catering, offering cold-cut boards, cheeses, cured meats and combos with delivery in the city of Buenos Aires. Its target audience includes local end consumers, clients seeking event catering and people interested in gourmet products. The company offers an online discount and requires orders 24 hours in advance. Improve communication with customers, increase conversion rates and retain consumers through personalized, timely automated messages.
Implementation of automations to send welcome messages to new customers, recover abandoned carts, and automatically confirm approved orders, integrated with the Wix e-commerce platform.
01
Automatic onboarding of new customers
02
Abandoned cart recovery
03
Confirmação automática de pedidos
04
Redução do trabalho manual
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure efficient, personalized communication for customers in a gourmet segment, reducing cart abandonment and confirming orders quickly without generating spam or generic messages. Configuration of specific automations by WPP Marketing to welcome new customers, recover sales opportunities with abandoned-cart messages, and automatically confirm orders, all integrated with the company’s Wix system.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Active automationautomatically confirms approved orders
Active automationHow it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automated messages sent to new customers after sign-up
The company quickly understands where WhatsApp fits into the journey.
02
Sending reminders to customers who didn't complete their purchase
This step keeps service, sales, campaign or support connected to the conversation history.
03
Immediate confirmation of approved orders via message
This step keeps service, sales, campaign or support connected to the conversation history.
04
Direct integration with the Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Automation improves operational efficiency without losing the personalized touch
Relevant messages avoid spam and increase engagement
E-commerce integration is essential for speed and accuracy
Timely communication helps build customer loyalty
Evaluate implementing segmentation for mass campaigns, allowing targeted messages to specific audiences such as new customers, at‑risk customers, and recent purchasers, increasing engagement potential.
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