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Customer casesReal stories with resources and modules used. Fashion and accessoriesCart, re-purchase, launches, and order notices. FootwearNumbering, exchange, cart, and seasonal campaigns. Bags and suitcasesConsultative support, offers, and sales recovery. Beauty and cosmeticsRestock, kits, coupons, and post-purchase relationship. PerfumerySpecial dates, re-purchase, and campaigns by preference. Health and supplementsRecurrent, re-purchase reminders, and segmented campaigns. Home and decorConsultative support, cart, and delivery status. FurnitureQuotes, pre-purchase questions, and order tracking. Household utilitiesPromotions, product questions, and recurrence. Electronics and ITPre-purchase, pending payment, and order notifications. Cell phones and accessoriesCompatibility, offers, and cart recovery. Pet shopRecurring repurchase, campaigns, and post-sale for pet products. Food and beveragesPromotions, recurring orders, and quick communication. Babies and maternityRestocking, lists, kits, and recurring communication. Sport and fitnessInterest-based offers, repurchase, and order tracking. Jewelry and semi-jewelryHigh-value service, coupons, and sales recovery. Optics and accessoriesConsultative service, orders, and re-purchase campaigns. Stationery and giftsCelebration dates, lists, and segmented campaigns. Auto parts and accessoriesQuotes, compatibility, payment, and order status. Tools and constructionQuotes, technical questions, and cart recovery. Digital productsAccess, onboarding, renewal, and post-purchase. Marketplaces and multi-brandsCategory campaigns, segmented base, and recurrence.
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Integrated automation to improve the shopping experience in cold cuts and catering counters

Cuatro Quesos uses automations for welcome, cart recovery, and order confirmation, optimizing communication with customers in Buenos Aires.

Food and beverages Automação WPP Marketing E-commerce Wix integration Recuperação de carrinho

Summary: Reduction of manual work in communication, increased operational efficiency, keeping customers informed, and creating a message flow that promotes repurchase and loyalty.

A feature connected to the client's real routine.

Cuatro Quesos is a company specialized in dips and catering, offering cold cuts, cheeses, cold cuts, and combos with delivery in Buenos Aires. Its target audience includes local end consumers, event catering clients, and people interested in gourmet products. The company offers online discounts and requires orders 24 hours in advance. Improve communication with customers, increase conversion rate, and foster loyalty through personalized and timely automatic messages.

Implementation of automations to send welcome messages to new customers, recover abandoned carts, and automatically confirm approved orders, integrated with the Wix e-commerce platform.

01 Automatic reception of new customers
02 Abandoned Cart Recovery
03 Confirmação automática de pedidos
04 Redução do trabalho manual

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure efficient and personalized communication for gourmet segment customers, reducing cart abandonment, quickly confirming orders, without spamming or generic messages. Setup of specific automations by WPP Marketing to welcome new customers, recover sales opportunities with cart abandonment messages, and automatically confirm orders, all integrated with the company's Wix system.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Recuperacao de carrinho abandonado Confirmacao de pedido
Welcome for new clients

automatically welcome new customers with message

Active automation
Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Active automation
Confirmacao de pedido

Automatically confirm approved orders

Active automation

How it works for the customer.

The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.

01
Automatic messages sent to new customers after registration The company quickly understands where WhatsApp fits into the journey.
02
Sending reminders to customers who did not complete the purchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Immediate confirmation of approved orders via message The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Direct integration with Wix platform for data synchronization The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Automation improves operational efficiency without losing the personalized touch

Relevant messages avoid spam and increase engagement

E-commerce integration is essential for agility and accuracy

Timely communication contributes to customer loyalty

Assess the implementation of segmentation for mass campaigns, allowing targeted messages to specific audiences such as new customers, at-risk clients, and recent buyers, expanding engagement potential.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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