recovers customers who started but did not complete a purchase
Configured time: 60Efficient recovery of abandoned carts in women's fashion
Grecia Indumentaria uses automation to regain customers who did not complete bodysuit purchases.
Summary: Helps recover sales opportunities, reduces manual work for the team, and keeps customers engaged with relevant and timely communication.
A feature connected to the client's real routine.
Grecia Indumentaria is an online store focused on women’s apparel, especially bodysuits, with a target audience primarily consisting of women seeking fashion products and accessories. Recover customers who started the purchase process but did not complete it, reducing lost opportunities and increasing engagement.
Automation sends targeted messages to customers who abandoned their carts after a configured period, encouraging completion of the purchase in a personalized way.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
Avoids generic communication
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Recover lost sales due to cart abandonment without overloading customers with generic or excessive messages. Implementation of cart abandonment recovery automation via WPP Marketing, set to send messages at the ideal moment, aligned with the store's female audience segmentation.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
identifies abandoned carts
The company quickly understands where WhatsApp fits into the journey.
02
sends automatic messages after a configured time
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
uses segmentation to personalize communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
integrates with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
focused automation improves sales recovery efficiency
segmentation prevents spam and increases engagement
integration with e-commerce is essential for accurate data
Explore additional automations such as welcome messages for new customers and shipment updates to expand the relationship and improve the shopping experience.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.