automatically welcome new customers with message
Active automationSegmented communication and automations that strengthen relationships with technical clients
Refrigeración Y Servicios uses automations and segmentation to improve communication and support for technicians and companies in the sector.
Summary: Helps recover contact opportunities, keeps customers informed about their orders, reduces manual work with automations, and organizes campaigns by segments, increasing communication efficiency and customer satisfaction.
A feature connected to the client's real routine.
Refrigeration and Services is a Dominican company with over two decades of experience in the sale and distribution of equipment, spare parts, and accessories for commercial and industrial refrigeration systems and air conditioning. Serves mainly companies and technicians in the sector, offering over 2000 products from leading brands, focusing on quality and technical support. Strengthen relationships with technical and corporate customers by keeping them informed about orders and shipments, and avoid generic communication through efficient segmentation.
Uses automations configured to welcome new customers with messages, automatically confirm approved orders, and update customers about shipping and tracking. Additionally, it segments audiences with tags to create specific campaigns, avoiding spam and increasing message relevance.
01
Personalized and segmented communication
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Message automation for reducing manual work
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Automatic updates on orders and shipments
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Improvement of the technical and business customer experience
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient and personalized communication with a diversified technical and business audience, avoiding the sending of generic messages that could be perceived as spam, as well as ensuring that customers are always informed about their orders and shipments. Implementation of welcome automations, order confirmation, and shipping updates via WPP Marketing, combined with detailed segmentation of audiences by tags, to send specific messages according to the customer's profile and stage.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automatic reception of new customers with a welcome message
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Automatic update of shipping status and tracking
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Segmentation of customers by tags for specific campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
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Sending targeted messages avoiding spam and generic communication
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation prevents wear with irrelevant messages
Automation reduces manual work and speeds up communication
Keeping customers informed strengthens the relationship
Integration with e-commerce platform simplifies processes
Expand segmentation use to include repurchase and evaluation campaigns, as well as explore additional integrations for support and feedback, further enhancing the customer relationship.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.