welcomes new customers with an automatic message
Active automationSegmented communication and automations that strengthen relationships with technical customers
Refrigeración Y Servicios uses automations and segmentation to improve communication and support for technicians and companies in the sector.
Summary: Helps recover contact opportunities, keeps customers informed about their orders, reduces manual work with automations, and organizes campaigns by segments—boosting communication efficiency and customer satisfaction.
A feature connected to the customer's real workflow.
Refrigeración Y Servicios is a Dominican company with over two decades of experience selling and distributing equipment, spare parts and accessories for commercial and industrial refrigeration systems and air conditioning. It primarily serves companies and technicians in the sector, offering more than 2,000 products from leading brands, with a focus on quality and technical support. The goal is to strengthen relationships with technical and business customers by keeping them informed about orders and shipments, and to avoid generic communication through effective segmentation.
Uses automations set up to welcome new customers with greeting messages, automatically confirm approved orders, and update customers about shipping and tracking. It also segments audiences with tags to create targeted campaigns, avoiding spam and increasing message relevance.
01
Personalized and segmented communication
02
Message automation to reduce manual work
03
Automatic updates on orders and shipments
04
Improvement in the technical and business customer experience
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain efficient, personalized communication with a diverse technical and business audience, avoiding generic messages that may be perceived as spam, while ensuring customers are always informed about their orders and shipments. Implement welcome, order confirmation, and shipping update automations via WPP Marketing, combined with detailed audience segmentation by tags to send specific messages according to the customer's profile and stage.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automatic welcome message to new customers
The company quickly understands where WhatsApp fits into the journey.
02
Confirmação automática de pedidos aprovados
This step keeps service, sales, campaign or support connected to the conversation history.
03
Automatic shipping status updates and tracking
This step keeps service, sales, campaign or support connected to the conversation history.
04
Customer segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
05
Sending targeted messages while avoiding spam and generic communication
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation prevents fatigue from irrelevant messages
Automation reduces manual work and speeds up communication
Keeping customers informed strengthens the relationship
Integration with e-commerce platform streamlines processes
Expand the use of segmentation to include repurchase and review campaigns, and explore additional integrations for support and feedback to further enhance customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.