welcomes new customers with an automatic message
Active automationAutomation and segmentation to boost sales and build customer loyalty
Studio Ímã uses automations and segmentation to engage customers and recover abandoned carts.
Summary: The solution helps keep customers informed and engaged, recovers sales opportunities that might be lost, reduces manual communication work, and creates an organized cadence of segmented campaigns.
A feature connected to the customer's real workflow.
Studio Ímã Acessórios is an original brand offering ultra-light, colorful earrings made from polymer clay, featuring artisanal design and Brazilian materials, aimed at women seeking hypoallergenic and exclusive accessories. Engage new customers, recover lost sales from cart abandonment, and maintain segmented communication to avoid spam and generic messages.
Use of automations configured to send welcome messages to new customers and recover abandoned carts after a set time, as well as mass campaigns with segmentation by tags that organize audiences such as new customers, inactive users, and recent buyers.
01
recovers sales opportunities
02
reduces manual communication work
03
mantem clientes informados
04
creates cadence of segmented campaigns
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain a close relationship with customers in a handcrafted and artisanal segment by avoiding generic communication that can be perceived as spam, and recover lost sales opportunities from abandoned carts. Implement welcome and cart recovery automations, use tag-based segmented campaigns to send specific messages to different customer groups, integrated with the e-commerce Wix system.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
recover customers who started a purchase but didn’t finish
Configured time: 120Bulk messages: there are signs of campaigns or sends configured for active communication.
Segmentation: use labels to separate audiences and campaigns
Recent use: Mass messages: heavy use
Recent use: Cart Abandoned: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to the right audiences, reducing generic communication and avoiding a spammy experience.
01
Audience segmentation for targeted campaigns
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
03
welcome automation for new customers
This step keeps service, sales, campaign or support connected to the conversation history.
04
automação de recuperação de carrinho abandonado
This step keeps service, sales, campaign or support connected to the conversation history.
05
campanhas em massa com segmentação por etiquetas
Communication stops being generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive customers, recent purchasers, and top customers.
06
integration with Wix platform for data synchronization
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
segmentation increases the relevance of communication
automação reduz esforço manual e melhora experiência do cliente
avoiding generic messages prevents negative perception
e-commerce integration is essential for efficiency
Expand the use of automations to include shipping updates, order confirmation and pending payment, and also explore incentives for first purchase and repurchase to further strengthen customer relationships.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.