automatically welcome new customers with message
Active automationAutomation and segmentation to boost sales and foster customer loyalty
Studio Ímã uses automations and segmentation to engage customers and recover abandoned carts.
Summary: The solution helps keep customers informed and engaged, recover missed sales opportunities, reduce manual communication work, and create an organized campaign cadence by segment.
A feature connected to the client's real routine.
Ímã Accessories Studio is an original brand offering ultra-light and colorful earrings made of polymer ceramic, with artisanal design and Brazilian materials, focused on women seeking hypoallergenic and exclusive accessories. Engage new customers, recover lost sales from cart abandonment, and maintain segmented communication to avoid spam and generic messages.
Use configured automations to send welcome messages to new customers and recover abandoned carts after a certain time, besides mass campaigns with tag-based segmentation that organize audiences such as new, inactive, and recent buyers.
01
recovers sales opportunities
02
Reduces manual work in communication
03
mantem clientes informados
04
Creates a cadence of segmented campaigns
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain close relationships with customers in an artisanal and original segment, avoiding generic communication that could be perceived as spam, and recover sales opportunities lost from cart abandonment. Implement automations for welcome and cart recovery, use tag-segmented campaigns for specific messaging to different customer groups, integrated with the Wix e-commerce system.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 120Mass messages: there are signs of campaigns or messages configured for active communication.
Segmentation: uses labels to separate audiences and campaigns
Recent use: Mass messages: intensive use
Recent use: Cart Abandoned: one-time use
How it works for the customer.
The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.
01
Public segmentation for targeted campaigns
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
02
Segmentacao do publico para campanhas direcionadas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
03
Welcome automation for new customers.
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
automação de recuperação de carrinho abandonado
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
campanhas em massa com segmentação por etiquetas
Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.
06
integration with Wix platform for data synchronization
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases communication relevance
automação reduz esforço manual e melhora experiência do cliente
Avoiding generic messages prevents negative perception
E-commerce integration is fundamental for efficiency
Expand automations to include shipping updates, order confirmation, and pending payment, as well as explore incentives for first purchases and reorders to further strengthen customer relationships.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.