automatically welcome new customers with message
Active automationSegmented communication that values the national industry
Justicialists use automation and segmentation to engage customers and optimize sales of footwear and leather goods.
Summary: Reduction of manual work, better organization of campaigns by segment, improved communication with customers at different stages, and strengthening of the brand with the audience.
A feature connected to the client's real routine.
Argentine Peronist company that manufactures footwear and leather goods, committed to the national industry and targeting men and women. Keep customers informed, improve the shopping experience, and increase engagement through personalized and automated communication.
Use of automations for welcome messages, order confirmation, and shipping updates, combined with segmented campaigns that use tags to separate audiences, avoiding generic messages or spam.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, keep customers informed throughout the purchase process, and strengthen relationships with diverse audiences. Implementation of automations that send personalized messages at key moments in the customer journey and use of segmentation for targeted campaigns to specific groups, such as new customers and recent buyers.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
Automatic confirmation of approved orders
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
atualização automática de envio e rastreamento
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
tag-based segmented campaigns for specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
integração com plataforma de e-commerce para dados atualizados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentation is essential to avoid spam and improve engagement
automation reduces manual effort and increases efficiency
keeping customers informed strengthens trust in the brand
personalized campaigns generate better audience response
Expand the use of segmentation to include re-purchase and review campaigns, as well as explore additional integrations for support and loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.