welcomes new customers with an automatic message
Active automationSegmented communication that highlights the national industry
Justicialistas uses automations and segmentation to engage customers and optimize sales of footwear and leather goods.
Summary: Reduced manual work, better organization of campaigns by segment, improved communication with customers at different stages, and stronger brand presence with the audience.
A feature connected to the customer's real workflow.
Argentinian Peronist company that manufactures footwear and leather goods, committed to the national industry and targeting both men and women. Keep customers informed, improve the shopping experience, and increase engagement through personalized and automated communication.
Use automations for welcome messages, order confirmations and shipping updates, combined with segmented campaigns that use tags to separate audiences, avoiding generic messages or spam.
01
recovers sales opportunities
02
reduces manual work
03
mantem clientes informados
04
evita comunicação genérica e spam
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Avoid generic communication and spam, keep customers informed throughout the entire purchase process, and strengthen relationships with diverse audiences. Implement automations that send personalized messages at key moments in the customer journey and use segmentation for targeted campaigns to specific groups, such as new customers and recent purchasers.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
automação envia mensagens de boas-vindas a novos clientes
The company quickly understands where WhatsApp fits into the journey.
02
automatic confirmation of approved orders
This step keeps service, sales, campaign or support connected to the conversation history.
03
atualização automática de envio e rastreamento
This step keeps service, sales, campaign or support connected to the conversation history.
04
tag-based campaigns for specific audiences
This step keeps service, sales, campaign or support connected to the conversation history.
05
integração com plataforma de e-commerce para dados atualizados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid spam and improve engagement
automation reduces manual effort and increases efficiency
keeping customers informed strengthens brand trust
personalized campaigns generate better audience response
Expand the use of segmentation to include repurchase and review campaigns, and explore additional integrations for support and retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.