Segmented communication that strengthens relationships and drives re-purchase

Guaritore Lenços uses automation and targeted campaigns to improve the experience and encourage repeat purchases.

Fashion and accessories Marketing automation Segmentation Mass campaigns Recuperação de carrinho Repurchase

Summary: Guaritore Lenços managed to organize its campaigns by segment, keeping customers informed and engaged, facilitating the recovery of sales opportunities, creating an efficient reorder cadence, and reducing manual communication efforts.

A feature connected to the client's real routine.

Online store specializing in the sale of scarves, including Christian scarves, focusing on offering fashion products and accessories for consumers interested in style and specific values. Guaritore Lenços aims to improve communication with customers and stimulate re-purchase through relevant and personalized messages. Keep customers informed, recover sales opportunities, encourage first and repeat purchases, and ensure efficient support while requesting reviews to strengthen the brand's reputation.

Use of automations configured to welcome new customers, recover abandoned carts, inform about order and payment status, request reviews post-purchase, and incentivize re-purchase with coupons. Mass campaigns are sent with segmentation by tags classifying audiences such as new customers, at-risk, inactive, recent buyers, and top customers, avoiding spam or generic messages.

01 recovers sales opportunities

02 reduces manual work

03 mantem clientes informados

04 creates a re-purchase cadence

The project transforms conversation into an operational process.

The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.

Ensure communication with customers is relevant and personalized to avoid generic messages and spam, recover lost sales from abandoned carts, and stimulate re-purchase in a competitive fashion and accessories market. Implementation of message automations via WPP Marketing covering the entire customer cycle from reception to post-sale, combined with segmented mass campaigns organized by tags for targeted messaging according to profile and buying behavior.

WPP Marketing resources used.

This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.

Welcome for new clients Order cancellation Solicitacao de avaliacao Recuperacao de carrinho abandonado First purchase incentive Repurchase with coupon Atualizacao de envio Pending payment

Welcome for new clients

automatically welcome new customers with message

Active automation

Order cancellation

notifies customers about cancellations and opens support channels

Active automation

Solicitacao de avaliacao

Request review after the purchase experience

Configured time: 60

Recuperacao de carrinho abandonado

recovers customers who started but did not complete a purchase

Configured time: 60

First purchase incentive

Stimulates the customer when they show interest

Active automation

Repurchase with coupon

activates customers post-purchase with return incentives

Configured time: 60

Mass messages: there are signs of campaigns or messages configured for active communication.

Segmentation: uses labels to separate audiences and campaigns

How it works for the customer.

The flow shows how campaigns can be sent to specific audiences, reducing generic communication and avoiding spam experiences.

Public segmentation for targeted campaigns Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Segmentacao do publico para campanhas direcionadas Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Automation of messages for reception, cart recovery, order confirmation, and status updates The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Targeted mass campaigns segmented by labels that define customer profiles Communication is no longer generic: campaigns can be targeted to audiences such as new customers, at-risk customers, inactive users, recent buyers, and top customers.

Sending personalized messages based on customer behavior and status The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

integração com plataforma de e-commerce para sincronização de dados The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Use of coupons to encourage first purchase and repeat purchase The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

solicitação automática de avaliação após compra The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.

Next steps in the setup.

Segmentation is essential to prevent spam and increase relevance

Automation reduces manual effort and improves communication consistency

Integration with e-commerce facilitates message update and personalization

Timely messages help recover sales and stimulate repurchase

Expand the use of segmentation to include new customer profiles, test new personalized messages to increase engagement, and explore additional integrations to enrich data and further enhance the customer experience.

Want to implement WPP Marketing on your company's WhatsApp?

WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.

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