automatically welcome new customers with message
Active automationSegmented communication and automations that enhance the online shopping experience
Rohse Moraes store uses automations and segmentation to enhance relationships and shopping experience in fashion and accessories.
Summary: Reduction of manual work in communication, increased campaign organization by segment, keeping customers informed throughout the purchase process, and recovering sales opportunities.
A feature connected to the client's real routine.
Online store selling clothing, accessories, women's and plus-size fashion, offering benefits such as free shipping in some regions, installment payments, and discounts for first purchase. Enhance customer relationships through automated and segmented messages, avoiding generic communication and spam, and increasing operational efficiency in service and sales recovery.
Use of automations configured to welcome new customers, recover abandoned carts, update on shipping, remind about pending payments, and confirm orders. Segmentation by tags to send targeted campaigns to specific audiences.
01
recuperação de carrinhos abandonados
02
Automatic order confirmation
03
Constant updates on shipping and payment
04
comunicação personalizada e segmentada
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Maintain customer engagement in a competitive online fashion market, avoiding generic messages perceived as spam and ensuring customers receive relevant messages at the right time. Implement message automations that follow the customer journey, combined with segmentation by tags to send specific campaigns, ensuring personalized and efficient communication.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 20Keep the customer informed about shipping and tracking
Active automationreminds customers about unpaid orders
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Order Paid: intensive use
Recent use: Order Shipping: intensive use
Recent use: Welcome: intensive use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of messages for greetings, cart recovery, order confirmation, shipping update, and payment reminders
The company quickly understands where WhatsApp fits into the journey.
02
audience segmentation by tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
integração com plataforma de e-commerce para sincronização de dados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Sending personalized messages according to the customer's stage in the shopping journey
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
segmentação evita comunicação genérica e melhora o engajamento
automação reduz esforço manual e aumenta eficiência operacional
Keeping customers informed strengthens trust and shopping experience
integração com e-commerce é fundamental para automações precisas
Assess the activation of segmented mass campaigns to broaden the reach of personalized actions and explore new incentives for first purchase to increase initial engagement.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.