notifies customers about cancellations and opens support channels
Active automationSegmented communication that enhances the Azuyá customer experience
Azuya uses automation and segmentation to enhance relationships with anti-aging skincare customers.
Summary: Helps recover sales opportunities, keeps customers informed about their orders, creates repeat purchase sequences, and reduces manual work for the marketing team.
A feature connected to the client's real routine.
Azuya is an Argentine skincare brand offering anti-aging facial products based on advanced science, catering to consumers interested in skin care and aging prevention. Improve customer relationship, increase conversion of abandoned carts, encourage re-purchase, and keep customers informed about order status.
Uses automations configured for recovering abandoned carts, order cancellation notices, pending payment reminders, and re-purchase incentives with coupons. Campaigns are segmented by tags classifying audiences as new, at-risk, inactive, and recent buyers, avoiding generic or spam messages.
01
Abandoned cart recovery
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Segmented and personalized communication
03
Re-purchase incentive with coupons
04
Automatic order cancellation notice
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Ensure personalized communication for different customer profiles without generating spam, recover lost sales from abandoned carts, and keep the customer informed about their orders. Implementation of WPP Marketing automations integrated with the ecommerce that send segmented, timely messages, organizing campaigns by audience and automating recovery and re-purchase processes.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
recovers customers who started but did not complete a purchase
Configured time: 30activates customers post-purchase with return incentives
Configured time: 30reminds customers about unpaid orders
Active automationSegmentation: uses labels to separate audiences and campaigns
Recent use: Cart Recovery: recurring use
Recent use: Order Completed: one-time use
Recent use: Order Canceled: one-time use
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation sends targeted messages according to the customer's profile
The company quickly understands where WhatsApp fits into the journey.
02
E-commerce integration allows automatic trigger at the optimal moment
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Campaigns avoid spam by focusing on specific audiences
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Repurchase messages are sent with coupon incentives
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Automatic notifications keep customers informed about order status
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation increases message relevance and avoids generic communication
Automation reduces manual effort and improves operational efficiency
Timely messages help recover lost sales
Repurchase incentives create a sequence to build loyalty
Expand the use of segmentation to new promotional campaigns and explore additional automations for support and product evaluation.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.