welcomes new customers with an automatic message
Active automationAutomation and segmentation that raise the standard of pet care
Nexpet uses automations and segmentation to deliver personalized and efficient communication, ensuring differentiated care for pets.
Summary: Operational improvement by reducing manual work, increasing customer satisfaction through clear and personalized communication, and efficiently organizing campaigns by segment.
A feature connected to the customer's real workflow.
Nexpet is an online pet shop focused on innovative, high-quality products for dog and cat care, serving customers throughout Brazil with a distinctive selection of toys, accessories, and comfort items. Ensure efficient, personalized communication with customers, keeping them informed about their orders and encouraging engagement and repeat purchases without sending generic messages or spam.
Use automations configured to send automatic welcome messages to new customers, confirmations for approved orders, and updates on shipping and tracking. Tag-based segmentation lets you send targeted campaigns to specific audiences, such as new customers, at-risk customers, inactive customers, and recent buyers.
01
Personalized communication
02
Redução de trabalho manual
03
Melhora na experiência do cliente
04
Campaign organization by segment
The project turns conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Provide relevant, personalized communication for different customer profiles, avoiding spam and maintaining the high standard of service expected from an innovative pet shop. Implement automations for essential messages and use segmentation for targeted campaigns, ensuring each customer receives information and offers suited to their profile and purchase stage.
WPP Marketing resources used.
This reading comes from the configuration available in WPP Marketing and is displayed publicly, without real sales numbers, messages, or revenue.
keeps the customer informed about shipping and tracking
Active automationautomatically confirms approved orders
Active automationSegmentation: use labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public-facing, clear narrative that doesn't read like internal documentation.
01
Automation of welcome, confirmation and shipping update messages
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation by tags for targeted campaigns
This step keeps service, sales, campaign or support connected to the conversation history.
03
Integration with e-commerce platform for up-to-date data
This step keeps service, sales, campaign or support connected to the conversation history.
04
Avoid sending generic messages or spam
This step keeps service, sales, campaign or support connected to the conversation history.
05
Mantém clientes informados e engajados
This step keeps service, sales, campaign or support connected to the conversation history.
Next steps for setup.
Segmentation is essential to avoid generic communication
Automação reduz trabalho manual e erros
Clear communication increases customer satisfaction
E-commerce integration simplifies operations
Expand the use of segmentation to include repurchase and review campaigns, and integrate new features for customer support and ongoing retention.
Want to apply WPP Marketing to your company's WhatsApp?
WPP Marketing structures automations, campaigns, customer service, recovery, repurchase, post-sale and integrations for the brand's real-world operations.