automatically welcome new customers with message
Active automationAutomation and segmentation that elevate the standard of pet care
Nexpet uses automation and segmentation to provide personalized and efficient communication, ensuring special care for pets.
Summary: Operational improvement with reduced manual work, increased customer satisfaction through clear and personalized communication, and efficient campaign organization by segment.
A feature connected to the client's real routine.
Nexpet is an online pet shop focused on innovative and quality products for caring for dogs and cats, serving customers throughout Brazil with a differentiated offering of toys, accessories, and comfort items. Ensuring effective and personalized communication with customers, keeping them informed about their orders and encouraging engagement and repeat purchases without generating generic messages or spam.
Use of automations configured to send automatic welcome messages to new customers, confirmation of approved orders, and updates on shipping and tracking. Tag-based segmentation allows sending targeted campaigns to specific audiences, such as new customers, at-risk customers, inactive customers, and recent buyers.
01
Personalized communication
02
Redução de trabalho manual
03
Melhora na experiência do cliente
04
Campaign organization by segment
The project transforms conversation into an operational process.
The case shows the objective, resource used, and experience created on WhatsApp, without relying on internal metrics.
Offer relevant and personalized communication for different customer profiles, avoiding spam and maintaining the high standard of service expected from an innovative pet shop. Implementation of automations for essential messages and use of segmentation for targeted campaigns, ensuring each customer receives information and offers appropriate to their profile and purchase moment.
WPP Marketing resources used.
This readout comes from the settings available in WPP Marketing and is publicly displayed, without real sales numbers, messages, or revenue.
Keep the customer informed about shipping and tracking
Active automationAutomatically confirm approved orders
Active automationSegmentation: uses labels to separate audiences and campaigns
How it works for the customer.
The page translates the usage flow into a public, clear narrative without the appearance of an internal manual.
01
Automation of welcome messages, confirmation, and shipping update messages
The company quickly understands where WhatsApp fits into the journey.
02
Audience segmentation by tags for targeted campaigns
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
03
Integration with e-commerce platform for updated data
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
04
Prevents sending generic messages or spam
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
05
Mantém clientes informados e engajados
The stage maintains atendimento, vendas, campanha or suporte connected to conversation history.
Next steps in the setup.
Segmentation is essential to avoid generic communication
Automação reduz trabalho manual e erros
Clear communication increases customer satisfaction
E-commerce integration facilitates operation
Expand the use of segmentation to include re-purchase and review campaigns, as well as integrate new features for ongoing support and customer loyalty.
Want to implement WPP Marketing on your company's WhatsApp?
WPP Marketing structures automations, campaigns, atendimento, recuperação, recompras, pós-venda, and integrations for the brand's actual operation.